Introduction to CrowdStrike
CrowdStrike is a global leader in cybersecurity, and our mission is to stop breaches. Since our inception, our market-leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We're looking for talented individuals with limitless passion, a relentless focus on innovation, and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level.
About the Role
We are seeking an experienced Senior Product Marketing Manager to help drive awareness and adoption of our security products for small and medium-sized businesses (SMB). As a key member of our team, you will work with the best in the business, and we need you to bring your creativity, imagination, and energy to this role. You will engage cross-functionally with our internal teams to help design, plan, and execute the go-to-market strategy that drives measurable success. This will include content development and building differentiated messaging to increase awareness and demand.
Key Responsibilities
- Create compelling, differentiated messaging and positioning, with a clear understanding of the SMB customer and the core capabilities of the offering.
- Develop and keep fresh content, including collateral, thought leadership, and solution presentations, website content, videos, blogs, by-lined articles, and more to execute communication strategies and accelerate the buyer's journey.
- Position our partner organization and extended partner network to win through effective sales enablement tools and initiatives.
- Plan and launch new offerings, capabilities, and releases and participate in managing the cross-functional implementation of those plans.
Essential Qualifications
To be successful in this role, you will need:
- A passion for cybersecurity and the SMB market.
- 7+ years of product marketing experience, with specific experience in the SMB space required and cybersecurity experience preferred.
- A Bachelor's degree.
- A passion for writing, with very strong written communication and presentation skills.
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.
- Strong ability to multitask, with a proven track record of execution on product launches, initiatives, and programs.
- Examples of your work that demonstrate your skills and experience.
Preferred Qualifications
While not required, the following qualifications are preferred:
- Experience working with a distributed team and a proven ability to work independently in a fast-paced environment.
- A creative mindset and an eye for quality, along with the ability to grasp and translate technical capabilities into simple, compelling messages specifically targeted to an SMB audience.
- Strong analytical and problem-solving skills, with the ability to analyze data and make informed decisions.
Skills and Competencies
To be successful in this role, you will need to possess the following skills and competencies:
- Strong communication and interpersonal skills, with the ability to build relationships with internal stakeholders and external partners.
- Excellent project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
- Strong analytical and problem-solving skills, with the ability to analyze data and make informed decisions.
- Ability to work in a fast-paced environment and adapt to changing priorities and deadlines.
Career Growth Opportunities and Learning Benefits
At CrowdStrike, we are committed to helping our employees grow and develop in their careers. As a Senior Product Marketing Manager, you will have access to a range of training and development opportunities, including:
- Professional development and mentorship opportunities.
- Training and certification programs to help you develop new skills and stay up-to-date with the latest industry trends.
- Opportunities to work on high-visibility projects and collaborate with cross-functional teams.
Work Environment and Company Culture
At CrowdStrike, we are committed to fostering a culture of belonging where everyone feels seen, heard, valued for who they are, and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning, and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation - generating the best possible outcomes for our customers and the communities they serve.
Compensation, Perks, and Benefits
We offer a competitive salary and a range of benefits, including:
- Remote-first culture, with the flexibility to work from anywhere.
- Market leader in compensation and equity awards.
- Competitive vacation and flexible working arrangements.
- Comprehensive and inclusive health benefits.
- Physical and mental wellness programs.
- Paid parental leave, including adoption.
Conclusion
If you are a motivated and experienced product marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity. As a Senior Product Marketing Manager at CrowdStrike, you will have the chance to work with a talented team of professionals who are passionate about cybersecurity and committed to making a difference. Don't miss out on this opportunity to join a leading company in the cybersecurity industry and take your career to the next level. Apply now!
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