Social Media & Brand Manager
Overview
We’re looking for a creative, data-driven Social Media & Brand Manager to lead our brand presence across digital and social platforms. This role blends storytelling with strategy — overseeing both organic and paid initiatives that elevate our brand, engage target audiences, and drive measurable growth.
You’ll own the development and execution of a unified social and paid media strategy that supports Account-Based Marketing (ABM), demand generation, and brand awareness goals. The ideal candidate is both analytical and creative — someone who can build a campaign, craft a post, analyze performance data, and continuously refine messaging to reach the right people at the right time.
Key Responsibilities
Strategy & Planning
• Develop and execute an integrated social and paid media strategy aligned with marketing priorities, ABM campaigns, and company growth goals.
• Create and manage monthly content and campaign calendars that blend organic storytelling with targeted paid efforts.
• Partner with marketing, design, and sales teams to ensure consistent messaging that reflects our three uniques: deep technical expertise, consistency/reliability, and relationship-based service.
Content Creation & Brand Engagement
• Repurpose long-form content (articles, webinars, videos) into short-form, visual, or interactive formats for social and ad use.
• Write compelling, brand-aligned copy for posts, ads, and landing pages that simplify complex topics into approachable insights.
• Manage posting from company pages and collaborate with key team members to amplify reach through employee advocacy.
• Foster engagement by encouraging discussion, community participation, and meaningful follower relationships.
Paid Media Campaigns
• Build and manage campaigns across LinkedIn, Google Ads, and ABM platforms (RollWorks, AdRoll).
• Translate target account lists and personas into paid audiences and creative strategies that drive awareness and conversions.
• Conduct A/B and multivariate testing on ad creative, copy, and CTAs to optimize results.
• Manage budget pacing, targeting, and bid optimization to maximize ROI and efficiency.
Performance & Optimization
• Track and report monthly performance across organic and paid channels (reach, engagement, CTR, conversions, CPL).
• Analyze results and translate insights into actionable recommendations for future campaigns.
• Monitor social and industry trends to keep content, messaging, and strategies fresh and competitive.
Collaboration & Continuous Improvement
• Work cross-functionally with content, design, and sales to align brand, messaging, and campaign strategy.
• Support sales enablement by creating shareable content kits and social selling materials.
• Stay current on new ad formats, platform updates, and best practices in digital engagement.
Qualifications
• 3–5 years of experience in B2B social media management and paid media campaign execution, ideally within financial, accounting, or professional services industries.
• Proven success in both organic social strategy and paid media optimization (LinkedIn Ads, Google Ads, RollWorks, or AdRoll).
• Strong understanding of Account-Based Marketing (ABM) principles and sales alignment.
• Excellent copywriting, storytelling, and communication skills.
• Analytical mindset with experience using tools like Google Analytics, HubSpot, LinkedIn Campaign Manager, or similar.
• Creative and strategic thinker comfortable managing multiple campaigns and priorities.
Who Thrives Here
You’re a marketer who can toggle between creativity and analytics — just as comfortable writing a post as you are reviewing ad performance. You understand that brand building and lead generation go hand in hand, and you know how to use digital channels to do both.