Job Description:
• Translate product innovation and roadmap updates into clear, outcome-driven value stories that drive measurable adoption.
• Turn real customer experiences and usage patterns into compelling proof that strengthens Vantage’s broader market narrative.
• Identify adoption gaps and proactively recommend initiatives that increase product usage and customer satisfaction.
• Develop executive-ready customer narratives, case studies, and advocacy stories grounded in measurable impact.
• Shape messaging and materials that help retailers communicate value internally and grow their supplier ecosystems.
• Partner closely with Product, Sales, and Account teams to align messaging with real-world customer usage and value.
• Collaborate with Comms to ensure customer proof reinforces the market-facing narrative and thought leadership.
• Partner with Digital Marketing to activate and distribute customer stories across web and campaign channels.
• Shape product and customer value narratives for Retail Advisory Council engagements, and translate insights into messaging refinements, adoption initiatives, and advocacy opportunities.
• Continuously surface patterns across customer feedback and market signals, recommending initiatives that accelerate adoption and advocacy.
Requirements:
• 5–8+ years of experience in product marketing, customer marketing, or related roles within retail media or enterprise SaaS.
• Strong understanding of retail media networks, supplier ecosystems, and enterprise retail buying cycles.
• Demonstrated ability to translate complex product capabilities into clear, persuasive value narratives.
• Proven track record of driving product adoption and customer engagement initiatives.
• Exceptional written and verbal communication skills, with a high craft bar across presentations and content.
• Experience working cross-functionally with Product, Sales, and Customer teams.
• Ability to operate independently, taking strategic direction, building execution plans, and delivering without heavy oversight.
• Intellectual curiosity, pattern recognition, and the confidence to challenge assumptions thoughtfully.
Benefits:
• Remote-First
• Home office support
• Annual company retreats