Job Description:
• Designing and optimizing landing pages, offer pages, and funnel-specific product pages
• Translating ad hooks and offer strategy into conversion-focused page experiences
• Improving what users land on after the click, whether that is a custom landing page, PDP variant, or other post-click experience
• Supporting page testing, iteration, and optimization based on performance
• Identifying where the current post-click experience is creating friction or hurting conversion
• Helping define how landing pages should be requested, built, and improved within Lucyd
• Using AI tools to speed up production and increase design leverage
• Partnering closely with Growth Strategists, Advertising, and Post-Click teams
Requirements:
• 3+ years of experience in CRO-focused design, landing page design, funnel design, or conversion-oriented eCommerce design.
• A portfolio demonstrating at least 20 DTC/eCommerce landing pages or product pages (PDPs) you have designed. Candidates without relevant portfolio examples will not be considered.
• Experience designing for paid media funnels, not just general web design.
• Comfort using AI tools to generate and iterate on landing page designs quickly, while applying strong design judgment and strategic direction.
• Exceptional organizational skills, adept at juggling multiple projects while maintaining top-notch productivity and prioritization.
• Excellent communication and interpersonal skills to manage client expectations and maintain strong relationships.
• Experience in DTC wellness supplements, cannabis or other restricted products or adjacent consumer categories is a plus.
Benefits:
• Remote work options