Job Description:
• Own end-to-end strategy and orchestration of integrated, cross channel campaigns for named Enterprise accounts
• Define campaign objectives, sequencing, messaging, and success metrics tied directly to pipeline creation
• Drive alignment and accountability to ensure execution supports revenue outcomes
• Own marketing partnership with Enterprise BDRs
• Align campaign narratives directly to outbound messaging and sequencing
• Enable BDRs with personalization frameworks, executive engagement best practices, and account-specific insights
• Drive measurable improvements in meeting volume, quality, and conversion to opportunity
• Monitor BDR engagement and meeting conversion to optimize campaign effectiveness
• Translate Enterprise strategy into clear briefs and execution requirements for Paid, Marketing Ops, Events, Creative, and Direct Mail teams
• Proactively manage timelines, dependencies, and follow-through
• Identify and remove blockers that impact campaign execution or pipeline performance
• Track account-level progression (Mapped → Engaged → Meeting → Opportunity → Closed Won)
• Identify buying group gaps and engagement drop-offs within target accounts
• Partner with Marketing + RevOps to analyze conversion performance and refine campaign strategy
Requirements:
• 5–8+ years of experience in B2B enterprise marketing or ABM
• Proven experience partnering closely with BDR or outbound teams to drive meeting generation
• Strong ability to lead cross-functional campaign execution without direct channel ownership
• Experience supporting complex, multi-stakeholder enterprise sales cycles
• Ability to drive alignment and accountability in matrixed organizations
• Analytical mindset with experience tracking and optimizing account-level performance
• Exceptional communication, enablement, and stakeholder management skills
Benefits:
• healthcare
• dental
• mental health support
• parental planning resources
• retirement savings options
• generous paid time off