Email Marketing Specialist (Salesforce Account Engagement / Pardot)

Email Marketing Specialist (Salesforce Account Engagement / Pardot) Black Health Matters (BHM) Remote Contract About Black Health Matters Black Health Matters is dedicated to advancing health equity by connecting underserved communities with trusted health information, resources, and opportunities. Through digital campaigns, events, and partnerships, we engage our audience in meaningful ways that support better health outcomes. Role Overview We’re looking for an Email Marketing Specialist with deep experience in Salesforce Account Engagement (Pardot) to own and optimize our email marketing ecosystem. This role blends execution, automation, and strategy, you will manage campaigns end-to-end, build automated journeys, and ensure our email program drives engagement, education, and conversion. You should be equally comfortable building emails, managing lists, troubleshooting issues, and analyzing performance. What You’ll Do Email Campaign Execution Build, test, and deploy email campaigns using Salesforce Account Engagement (Pardot) Manage: • Newsletters • Event promotions • Sponsored campaigns • Clinical trial awareness campaigns • Pardot forms Ensure all emails meet compliance requirements (CAN-SPAM, unsubscribe handling, etc.) Marketing Automation & Journeys Develop and manage: • Engagement Studio programs (drip campaigns, nurture flows) • Automated journeys based on user behavior and interests Segment audiences using: • Lists, tags, and behavioral data • First-party engagement signals (content interactions, form fills, etc.) Implement lead scoring and grading models List & Data Management Manage audience segmentation and suppression lists Maintain data hygiene and ensure proper syncing between Salesforce and Pardot Troubleshoot issues related to: • List visibility • Sync errors • Email deliverability • Unsubscribe and preference center configurations Performance & Optimization Monitor and report on: • Open rates • Click-through rates • Conversions • Engagement by segment Analyze campaign performance and provide recommendations Conduct A/B testing on subject lines, content, and send times Optimize for both engagement and conversion Cross-Functional Collaboration Partner with: • Marketing team (campaign strategy) • Design team (email creative) • Content/editorial team (messaging) • Client services team (sponsored campaigns) Translate campaign goals into email strategy and execution What We’re Looking For Technical Expertise 2–5+ years of experience in email marketing • Hands-on experience with: • Salesforce Account Engagement (Pardot) REQUIRED • Salesforce CRM (preferred) Experience building: • Dynamic lists • Engagement Studio programs • Custom redirects, forms, and landing pages Platform Knowledge Strong understanding of: • Email authentication (SPF, DKIM, DMARC) • Deliverability best practices • Unsubscribe/preference center requirements Experience troubleshooting Pardot-specific issues: • Merge fields and dynamic content • List and suppression logic • Email rendering inconsistencies Marketing & Strategy Skills Understanding of full-funnel email marketing Experience with: • Lead nurturing • Conversion-focused campaigns • Behavioral segmentation Ability to align email efforts with broader campaign goals Analytical Mindset • Comfortable working with campaign data and reporting • Ability to translate performance metrics into actionable insights Nice to Have • Experience in healthcare, wellness, or mission-driven organizations • Familiarity with compliance considerations in healthcare marketing • HTML/CSS knowledge for email customization How You Work • You are both technical and strategic • You don’t just “send emails” — you build systems that scale • You’re proactive in identifying issues and optimizing performance • You understand that email is a key driver of engagement and trust Impact of This Role Your work will directly influence how our audience: • Receives important health information • Engages with community resources • Learns about events and opportunities You will help ensure the right message reaches the right person at the right time. Compensation • Competitive hourly rate $35-$45 USD per hr. (based on experience) Pay: $35.00 - $45.00 per hour Work Location: Remote Apply Now Apply Now