Spring & Bond is a digital media agency and consultancy specializing in helping pharmaceutical and medical device manufacturers create robust, omnichannel media strategies for both healthcare professionals (HCPs) and consumer audiences. We emphasize transparency and client empowerment through comprehensive services, including customer journey planning, media strategy and activation, technology evaluation, in-house capability development, and training.
The ideal candidate will manage the end-to-end fulfillment process of digital advertising campaigns. You will work closely with the client services team, ensuring smooth execution of campaign elements such as creative development, trafficking, and reporting. As the subject matter expert for buildable advertising channels, you will also play a key role in optimizing campaign buying strategies and improving overall performance through ongoing optimizations.
Actively manage key account campaigns, including strategy, media planning, campaign execution, and ongoing optimization
Project manage all incoming and outgoing requests to ensure all information is provided and accurate for the Media Operations team to execute
Ensure successful planning, execution, and optimization of digital media campaigns to drive optimal effectiveness based on clients’ needs. This involves leveraging channels, including paid search, paid social, CTV, and programmatic
Work between departments to ensure collaboration and effective communication for the Media Operations team
Analyze performance data to identify trends, measure campaign effectiveness, and partner with Client Services to implement improvements
Communicate campaign problems to the client services team effectively and proactively offer viable alternatives
Play an active role in driving collaboration, communication, and best practice sharing across the organization
Manage a small team of 2-3 managers or specialists
Keep up with industry trends and best practices
Service the full breadth of pharma clients with active participation in client, vendor, and internal meetings, collaborate with the client and media account teams to foster critical partnerships
Participate in executive-level communication and strategic planning efforts as needed
A bachelor’s degree or equivalent work experience in pharma media strategy
8+ years of relevant work experience in multi-channel digital marketing, managing digital media campaigns in pharma media (required)
Understands all aspects of digital media, including SEM, Programmatic, Social, etc.
Quick, accurate, and decisive analytical, forecasting, and decision-making skills
Strong analytical and creative problem-solving skills
Ability to thrive while juggling multiple projects and priorities simultaneously
Advanced proficiency with Excel, PowerPoint, and Google Slides
Coverage for medical, dental, and vision insurance for you and your dependents
Spring & Bond is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Not everyone will match the above qualifications 100%. If your experiences don’t perfectly align, but you think you’d be a great addition to our team, we’d still love to hear from you.
Originally posted on Himalayas
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