Amazon Seller Central & PPC Management Expert (Beauty / Skincare Brand) We are a fast-growing, science-backed skincare brand expanding into the US market and are looking for an experienced Amazon expert to support our launch and drive sustainable sales growth. We are currently launching with 1 SKU, with a clear roadmap to expand to ~6 SKUs by 2027, and are looking for a long-term partner who can grow with us and scale the account over time. Scope of Work 1. Account Setup & Configuration Set up and optimise Amazon Seller Central account Support Brand Registry enrollment and management Monitor account health and ensure ongoing compliance with Amazon policies 2. Product Listing Management Create and optimise high-converting product listings (titles, bullet points, descriptions, backend keywords, category selection) Develop and implement A+ Content (Enhanced Brand Content) Provide direction on product photography and visual assets 3. Keyword Research & SEO Conduct keyword research and define indexing strategy Optimise search terms to improve organic visibility Monitor and improve organic rankings to support sales growth 4. Advertising Management (PPC) Plan, launch, and manage Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) Allocate and manage budgets (within approved limits) Develop bid strategies and continuously optimise performance to drive revenue growth and improve ROAS Provide clear reporting on campaign performance 5. Inventory & Pricing Strategy Provide inventory forecasting guidance and restock recommendations to avoid stockouts and maximise sales Conduct competitive pricing analysis and recommend pricing strategies to improve conversion Plan promotions, discounts, and coupon strategies to support revenue growth 6. Performance Reporting & Growth Strategy Deliver weekly performance reports (sales, advertising metrics, organic ranking, and account health) Provide insights on what’s working, what needs improvement, and next actions Identify opportunities to increase sales, conversion rates, and average order value Provide actionable insights and strategic recommendations focused on scaling revenue Success Metrics / KPIs We are looking for a partner who can contribute to measurable growth. Key success metrics include: Sales growth (month-on-month revenue increase) ROAS and TACoS improvement Organic keyword ranking improvements Conversion rate optimisation Efficient ad spend and budget utilisation Account health and compliance Specific targets will be aligned and agreed together based on category benchmarks, product stage, and budget. Requirements Proven experience driving sales growth on Amazon (preferably in beauty/skincare) Strong understanding of Amazon SEO and PPC Experience with Brand Registry and A+ Content Data-driven with strong analytical skills Ability to work collaboratively with a growing brand Nice to Have Experience launching and scaling new brands in the US market Experience in skincare, beauty, or personal care Understanding of compliance requirements in cosmetics