Virtual Assistant - PPC Specialist

Overview: We are looking for a highly organized, detail-oriented data entry and virtual assistant who will specialize in PPC and Promotions to support our advertising campaigns and promotional initiatives. This role requires someone who is proactive, communicative, and highly skilled in Excel. The ideal candidate will play a key role in managing PPC performance, coordinating sales promotions, and working directly with vendors to ensure everything runs on schedule. Punctuality, ownership, and accountability are essential. Responsibilities: - Support setup, tracking, and optimization of PPC campaigns (Google Ads, Amazon Ads, Meta, etc.) - Conduct keyword research, performance analysis, and assist with bid/budget adjustments - Maintain campaign tracking and performance reports in Excel using PivotTables, Power Query, XLOOKUP, and VBA/macros - Identify underperforming areas and propose optimization strategies - Coordinate product promotions across ecommerce, marketplaces, and retail - Manage timelines, calendars, and asset readiness for all promotional campaigns - Communicate with vendors via email and phone to confirm timelines and resolve issues - Align internal teams on inventory, pricing, and creative assets - Build and automate Excel dashboards for reporting campaign and sales performance - Deliver actionable insights and recommendations based on data analysis Qualifications: - 2+ years of experience in data entry, digital marketing, Ecommerce, or promotions coordination - Expert-level Excel skills (PivotTables, Power Query, XLOOKUP, INDEX-MATCH, VBA/macros) - Strong verbal and written communication; confident with vendor interaction by phone/email - Highly punctual, detail-oriented, and organized - Takes full ownership of responsibilities and proactively resolves issues - Ability to manage multiple deadlines in a fast-paced environment Preferred: - Experience in PPC advertising, ecommerce, consumer goods, or retail sectors - Familiarity with ad platforms (Google Ads, Amazon Ads, Meta) and analytics tools (Google Analytics, Looker Studio Apply tot his job