Senior Product Marketing Manager

Senior Product Marketing Manager Scandit LONDON Imagine the what. Build the how. Scandit gives people superpowers. Whether enabling delivery drivers to make quicker deliveries, matching a patient with their medication, or allowing retailers to make store operations more efficient, our technology automates workflows. It provides actionable insights to help businesses in a variety of industries. Join us as we continue to expand, grow, innovate, and help take Scandit to the next level. Your opportunity The Product Marketing team’s mission is to launch coordinated activities in support of driving product uptake, collaborating with cross functional teams like Product, Strategy to size markets, understand key audiences to position Scandit’s right to win and turn planning into action, by working in lockstep with Commercial (Sales, Marketing and Customer Success) teams to deliver creative and compelling collateral that ignites target audiences attention, accelerates selling conversations and drives retention. This includes a consistent approach to product messaging where key audiences, their needs, buying rationale, and why they should buy from Scandit now and producing a diverse range of collateral assets. At Scandit, Product Marketing is responsible for orchestrating and translating the value of our leading barcode technology into customer-centric, commercially driven initiatives. Own the end-to-end product marketing strategy and execution across Scandit’s Barcode Product portfolio, aligning with business goals and customer needs. Partner with Product teams to influence roadmaps, develop market sizing to drive feature prioritization using customer, market, and competitive insights and Partner with Marketing to strategize and execute high-impact GTM activities and product launches that directly contribute to demand generation, driving sales pipeline and achieve Annual Recurring Revenue (ARR) targets Translate complex technology into customer-centric value propositions through compelling storytelling, positioning, and messaging that drive engagement. Craft tailored collateral and messaging for specific verticals, personas, regions, or competitive contexts to enable marketing, sales and customer success Continuously refine competitive positioning, understanding how we differentiate across regions and translating that into strategic advantage Who we look for +7 years of professional experience, in B2B tech SaaS industries including experience in Product Marketing A track record in collaborating with cross functional teams, with the ability to communicate vertically and navigate a fast-paced working environment where agility and competing priorities are a part of the journey. Highly organized and detail-oriented with a natural inclination for both strategy setting and tactical execution. A self-starter who takes initiative and ownership to create cross-functional alignment and achieve the vision and goals. Anticipates future challenges and proactively develops plans and strategies to address them before they arise. Analytical and solution-driven mindset with proficiency in data, performance tracking, and research methods. Can easily change tack and get the team onto new priorities with little interruption to business. Humble, highly collaborative, with a growth mindset. Eligible to work in the UK The good stuff Here are just some of the reasons why people choose to build their careers at Scandit: We are proud to be “ GREAT PLACE TO WORK” accredited in 10 countries! An attractive individual equity plan in a high-growth company Smart, people-first culture Flexible, office, hybrid, or home working Innovation hackathons Team outings Festive/end of year all company celebrations Your birthday off Learning and development opportunities Top-notch tech pack to enable you to do your most productive work Brand new optimized-for-hybrid working HQ in Zurich as well as local offices in hotspots London, Tampere, Warsaw, Singapore and Tokyo As well as specific benefits related to the location you are joining At Scandit we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be a safe space for all. All qualified applicants will receive consideration for employment without regard to race, color, nationality, religion, sexual orientation, gender, gender identity, age, physical [dis]ability or length of time spent unemployed. Imagine the What. Build the How. #LI-CB1 #productmarketing #LI-Hybrid