Senior DTC Ecommerce & Google Analytics Analyst

Senior DTC Ecommerce & Google Analytics Analyst Location: Remote ZAGG is seeking a highly analytical and technically skilled Senior Direct-to-Consumer (DTC) Ecommerce & Google Analytics Analyst to spearhead our data-driven growth strategy for our owned e-commerce channels. This critical role involves deep analysis of website performance, user behavior, digital marketing campaigns, and customer data to identify key trends, unlock insights, and drive actionable recommendations. Reporting to ZAGG’s Head of Growth Marketing & Analytics as part of our fast-growing Digital team, you will play a crucial role in analyzing and optimizing our direct-to-consumer channels, including e-commerce platforms, digital marketing campaigns, and customer experience initiatives. You will be the super user and expert for Google Analytics (GA4) and Looker Studio taking ownership of our dashboards and reporting infrastructure to ensure data accuracy, accessibility, and impactful visualization. You'll need a comprehensive understanding of the DTC ecosystem, including web analytics best practices, digital marketing channels, and customer lifecycle analysis. Key responsibilities DTC Performance Analysis & Optimization • Analyze key e-commerce metrics and perform in-depth segmentation analysis of customer behavior and conversion rate opportunities. • Evaluate digital marketing campaign performance and collaborate with teams to define KPIs. • Help CRO lead conduct A/B testing and other experiments to optimize conversion rates and user experience. • Google Analytics (GA4) Expertise & Management: • Act as the primary subject matter expert for Google Analytics. • Ensure accurate implementation and maintenance of GA properties, and audit data quality. • Provide training and support on GA functionality. Looker Dashboard Development & Maintenance • Serve as the Looker (or Power BI) Super User, designing, developing, and maintaining interactive dashboards in Looker to monitor DTC performance. • Build scalable data models within Looker and collaborate with stakeholders on dashboard designs. • Manage user access and ensure data security. • Data Integration & Management: • Support the integration of various DTC-related data sources to create a holistic dataset. • Ensure data accuracy and collaborate on data warehousing initiatives. Insights & Storytelling • Present complex analytical findings clearly, emphasizing actionable recommendations and business impact. • Foster a culture of data-driven decision-making. Required qualifications • A Bachelor's degree in Business, Marketing, Economics, Data Analytics, Computer Science, or a related analytical field. • A minimum of 5 years of experience in an analytical role, with at least 3 years specifically focused on Direct-to-Consumer (DTC) e-commerce performance • Expert-level proficiency with Google Analytics (GA4 preferred, Universal Analytics experience also valued), including implementation, configuration, and advanced analysis. • Proven expertise as a Power BI / Looker (or Looker Studio) Super User including dashboard design, development, data modeling, and reporting. • Demonstrated experience with Google Tag Manager (GTM) for managing website tracking and data layers. • Strong proficiency in Excel for data manipulation, analysis, and reporting. • Strong understanding of digital marketing channels (SEM, Social, Email, Affiliate) and their associated metrics. • Excellent communication, presentation, and interpersonal skills. • Google Analytics Certification (GA4) and/or Looker certifications • Experience with SQL/BigQuery, scripting languages (e.g., Python, R), other e-commerce platforms (e.g., Shopify), and CRM systems About us At ZAGG & Mophie, we’re at the forefront of innovation, empowering mobile lifestyles in an ever-evolving world. We deliver premium solutions that keep your devices connected, protected, and looking their best. From cutting-edge portable power to industry-leading screen protection and durable phone cases, our products are designed to meet the demands of modern, on-the-go living. Protect your phone with popular screen protectors & cases from ZAGG, The World's #1 Mobile Protection Brand. Power your phone with Mophie's charging stands, portable chargers, power banks, and the fave Juice Pack. On top of inventing military-grade screen protectors, ZAGG introduced phone cases with a kickstand, so you can watch, exercise, cook, & video-chat hands-free in portrait or landscape. With Replacements for Life for screen protectors & cases, you're always protected. Our culture is rooted in innovation, creativity, and continuous growth. We thrive on pushing the boundaries of what’s possible, combining advanced technology with thoughtful design to create products that elevate your digital experience. At ZAGG Brands, we’re not just responding to industry trends — we’re setting them, leading the way with solutions that empower you to live life untethered. If you’re passionate about shaping the future of mobile technology, come join us and grow in an environment where your ideas are valued, your potential is limitless, and your contributions make a real impact. ZAGG is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. Apply tot his job