Retention Manager, WSJ
About the position About the Role: Dow Jones is seeking a performance oriented Retention Manager to support the goals of lowering subscription churn and improving customer retention across The Wall Street Journal, Barron’s, and MarketWatch brands. Reporting to the Senior Director, Retention, you will work cross-functionally with teams across the subscription marketing funnel (Data Science, Acquisition, Engagement, Subscriber Revenue, Subscriber Strategy, Product etc.). You will work in the NYC office three days each week, usually Tuesday through Thursday, with some flexibility as needed. You Will: Lead integrated pricing strategies and marketing tactics for retaining subscribers and driving revenue through a multi-touch approach. Optimize the D2C pricing journey resulting in increased customer renewals and reducing cancellations. Determine the right channels, the right time, and how to convey the overall value proposition. Partner with Technical Engineering and Subscription Product teams to improve the online cancellation experience and pricing journey through a test-learn-measure approach. Analyze and review data to create effective summaries that articulate our business and retention performance for a wider audience. Share insights with cross functional teams to improve broader business strategy. Partner with the Finance team to create and maintain monthly budgeting and forecasting to track how retention metrics affect the overall business volume and revenue. Use key data insights to develop and execute end-to-end strategy and tactics for subscriber retention. Collaborate with the Customer Service team to provide proactive updates on retention strategies and aid in improving offline retention and pricing solutions. Work alongside the CRM team to execute proactive strategies that support subscriber retention. Engage with Tech and Experience teams to execute end-to-end UI/UX experimentations from concept to implementation to distilling resulting data. You Have: The willingness to work in the NYC (midtown) office three days each week. 5 years in a subscription business, marketing, and/or media role including retention marketing responsibility. Experience developing retention strategies and reducing churn through pricing focused marketing. A goals-driven, customer-first, detail-oriented approach to finding solutions. Strong analytical and strategic thinking skills and experience synthesizing raw data into actionable campaign optimization strategies for new and existing initiatives. Experience clearly and effectively documenting processes and project plans Outstanding cross-group collaboration, interpersonal, verbal/written communication, problem solving, and executive presentation skills. The ability to work quickly in a fast-paced environment, as well as manage multiple and competing priorities. The ability to self-prioritize, foresee challenges/roadblocks, and plan for them accordingly. Bachelor’s degree in marketing or business or equivalent work experience. Our Benefits Comprehensive Healthcare Plans Paid Time Off Retirement Plans Comprehensive Insurance Plans Lifestyle programs & Wellness Resources Education Benefits Family Care Benefits & Caregiving Support Commuter Transit Program Subscription Discounts Employee Referral Program Learn more about all our US benefits Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates. Business Area: Dow Jones - Marketing Job Category: Marketing & Product Management Union Status: Non-Union role Pay Range: 90,000.00 - 110,000.00 We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process. Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice. For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce. Responsibilities • Lead integrated pricing strategies and marketing tactics for retaining subscribers and driving revenue through a multi-touch approach. • Optimize the D2C pricing journey resulting in increased customer renewals and reducing cancellations. • Determine the right channels, the right time, and how to convey the overall value proposition. • Partner with Technical Engineering and Subscription Product teams to improve the online cancellation experience and pricing journey through a test-learn-measure approach. • Analyze and review data to create effective summaries that articulate our business and retention performance for a wider audience. • Share insights with cross functional teams to improve broader business strategy. • Partner with the Finance team to create and maintain monthly budgeting and forecasting to track how retention metrics affect the overall business volume and revenue. • Use key data insights to develop and execute end-to-end strategy and tactics for subscriber retention. • Collaborate with the Customer Service team to provide proactive updates on retention strategies and aid in improving offline retention and pricing solutions. • Work alongside the CRM team to execute proactive strategies that support subscriber retention. • Engage with Tech and Experience teams to execute end-to-end UI/UX experimentations from concept to implementation to distilling resulting data. Requirements • The willingness to work in the NYC (midtown) office three days each week. • 5 years in a subscription business, marketing, and/or media role including retention marketing responsibility. • Experience developing retention strategies and reducing churn through pricing focused marketing. • A goals-driven, customer-first, detail-oriented approach to finding solutions. • Strong analytical and strategic thinking skills and experience synthesizing raw data into actionable campaign optimization strategies for new and existing initiatives. • Experience clearly and effectively documenting processes and project plans • Outstanding cross-group collaboration, interpersonal, verbal/written communication, problem solving, and executive presentation skills. • The ability to work quickly in a fast-paced environment, as well as manage multiple and competing priorities. • The ability to self-prioritize, foresee challenges/roadblocks, and plan for them accordingly. • Bachelor’s degree in marketing or business or equivalent work experience. Benefits • Comprehensive Healthcare Plans • Paid Time Off • Retirement Plans • Comprehensive Insurance Plans • Lifestyle programs & Wellness Resources • Education Benefits • Family Care Benefits & Caregiving Support • Commuter Transit Program • Subscription Discounts • Employee Referral Program Apply tot his job