Real Estate Marketing Strategy & Content Specialist

Remote Full-time
I am a Licensed Real Estate Agent with The Agency RE (part of the Chavez Team) and the owner of the tech consulting firm, NinjaDev. I am seeking an expert Marketing Agency or specialized freelancer to develop and implement a high-level digital marketing strategy. The ultimate goal is to create a repeatable, data-driven system that we can eventually scale and offer to other real estate teams and brokerages. The immediate focus is on penetrating the Coastal Orange County luxury market (Huntington Harbour, Newport Coast, Naples). Phase 1 Deliverables (1-3 Month Contract) This phase is the test project to prove the system's effectiveness. LinkedIn Content Strategy: Develop a content calendar and posting strategy specifically designed to attract high-net-worth clients (Trust Attorneys, CPAs, Wealth Managers) to my LinkedIn profile. (Focus on market intelligence, not promotions.) Website Optimization: Provide a full audit and implement SEO updates for my new real estate website (focusing on Sunset Beach, Huntington Harbor, and Luxury keywords). Content Templates: Create 3-5 reusable, branded Canva templates for social media posts (Reels/TikTok and LinkedIn) that communicate the luxury/strategic expertise of the Chavez Team. Initial Lead System: Set up and automate an initial lead capture or nurturing system using our CRM (HubSpot/other). Required Experience & Skills ✅ 3+ Years of Experience in real estate, luxury goods, or investment-focused marketing. ✅ Proven ability to generate leads via LinkedIn and B2B outreach. ✅ Expertise in SEO and developing content that builds thought leadership. ✅ Strong portfolio demonstrating high-end, professional branding (no "cheesy" real estate content). ✅ Proficient in using or advising on Canva, HubSpot, Google Analytics/Search Console. Why Work With Us? Scalable Opportunity: This is an initial contract with the intent to transition into a long-term, strategic partnership to market the system to other real estate firms through NinjaDev. Unique Niche: You will be working with a client who understands technology (former Tesla, MBA, AI background) and values data-driven results over traditional marketing methods. To Apply In your proposal, please address the following: Describe your experience with high-end, strategic content marketing (not just open house promotion). Provide one specific example of how you would use LinkedIn to target a Trust Attorney in the Newport Beach area. What is your suggested timeframe and budget for Phase 1 (the deliverables listed above)? Project Details: Type: Hourly or Fixed Price (Preference for Fixed Price for Phase 1 Deliverables) Project Length: 1 to 3 Months (with intent for long-term retainer) Expertise Level: Expert / Intermediate Apply tot his job
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