PR Specialist, Brand PR- Merchandising and Category Support - (Hybrid - Seattle, WA)
About the Role: Our Public Relations team is seeking a PR Specialist who will be responsible for supporting the team to promote Nordstrom through various media platforms and activations. This role will support key Nordstrom business areas including but not limited to: Women’s fashion, Beauty, Accessories, and more. The ideal candidate will have a passion for the retail and fashion industries, and a fluent understanding of the media and social media landscape with fluency on relevant digital platforms.' Key Responsibilities: • Serve as a PR point of contact for assigned categories and support external brand partners, act as liaison between Nordstrom and brand partners to align on messaging, assets, and media opportunities. • Coordinate and develop campaign assets including images, videos, pitches, media lists, press releases, media kits, and samples. • Write and distribute pitches to secure media coverage across print, digital, and broadcast outlets. • Build and maintain strong relationships with key media, influencers, and industry stakeholders. • Partner with PR Manager and cross functional marketing and merchant partners to ideate and execute innovative campaigns and activations that drive brand awareness and engagement. • Maintain a strong understanding of the social media landscape and integration with PR strategies. • Demonstrate strong understanding of the social and digital media landscape, identify opportunities for influencer partnerships where applicable. • Support the team with media monitoring & reporting: track media coverage and compile daily recaps, support the team in producing campaign-specific reports. • Create campaign reporting documents; pulling reports from monitoring software including but not limited to Cision and Trendkite and maintain press coverage archives. • Maintain a strong understanding of available media coverage tracking tools/techniques including new media platforms, newswires and apply effective approaches to tasks and initiatives. Qualifications: • Bachelor’s degree in related field or equivalent experience • 3-5 years of professional experience, PR or Marketing experience preferred • Proficient in social platforms, tracking and reporting press coverage • Ability to effectively build relationships with customers, peers, and leadership • Ability to prioritize multiple tasks in a fast-paced environment • Strong organization and attention to detail skills • Ability to work independently as well as collaboratively • Proficiency in MS Office suite and Adobe • Clear and effective written and verbal communication and strong interpersonal skills We’ve got you covered… Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including: • Medical/Vision, Dental, Retirement and Paid Time Away • Life Insurance and Disability • Merchandise Discount and EAP Resources A few more important points... The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job. Nordstrom will consider qualified applicants with criminal histories in a manner consistent with all legal requirements. Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at www.nordstrom.com. © 2022 Nordstrom, Inc Current Nordstrom employees: To apply, log into Workday, click the Careers button and then click Find Jobs. Applications are accepted on an ongoing basis. Pay Range Details The pay range(s) below has been provided in compliance with state specific laws. Pay ranges may be different for other locations. Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience. Washington: $75,500-$122,000 annually This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: Apply tot his job