Personal Assistant to Influencer

Location: Austin, TX (must be local) Schedule: Full-Time, 40 hours per week Work Style: Primarily remote with occasional in-person support Travel: Required as needed We are seeking an experienced, highly polished Personal Assistant to support a confidential, high-profile influencer. This role is ideal for someone who already understands the influencer ecosystem and thrives in a fast-paced, detail-driven environment. Discretion, initiative, and strong creative instincts are essential. NON-NEGOTIABLE REQUIREMENTS • Minimum 1 year of experience working in influencer marketing or as a Personal Assistant to an influencer or public figure • Must be located near Austin, Texas • Must have own computer and phone • Availability to travel • Ability to handle confidential information with professionalism and discretion ROLE OVERVIEW This role blends personal assistance, content execution, and influencer operations. You will play a key role in managing day-to-day logistics while also supporting content strategy, brand deliverables, and launches. This is a hands-on position for someone who understands both the creative and operational sides of influencer businesses. KEY RESPONSIBILITIES: Content & Editing • Edit short-form video content for brand partnerships and organic posts • Write and refine captions aligned with brand guidelines, contracts, and deadlines • Ensure all sponsored content meets deliverable requirements and posting timelines Content Strategy & Trends • Monitor trends across Instagram, TikTok, and short-form video platforms • Assist with “day in the life” and lifestyle content planning • Advise on what to film, when to film, and which formats are currently performing • Support content planning during travel and high-volume seasons Posting & Platform Management • Manage posting and scheduling across Instagram and TikTok • Maintain a consistent posting cadence (beauty days, fashion days, lifestyle days, etc.) • Pre-schedule content when needed to ensure consistency Amazon, TikTok Shop & Revolve • Create daily graphics and story content • Track best-selling products and performance • Maintain and update storefronts, collections, and product lists • Monitor sales, promotions, and platform-specific opportunities • Coordinate monthly selects or brand highlights with stylist and team • Contribute recommendations on products to feature based on trends and performance Analytics & Reporting • Provide weekly performance summaries highlighting growth, wins, and opportunities • Flag high-performing content to replicate or scale strategically Admin & Logistics • Manage calendar and schedule maintenance • Book flights, transportation, accommodations, and travel logistics • Coordinate appointments (hair, nails, skin, wellness, etc.) • Assist with calls, emails, bookings, and day-to-day support • Triage inboxes and flag urgent items Brand, Management & PR Coordination • Work closely with management, stylist, and PR teams • Track weekly deliverables, deadlines, and campaign requirements • Support brand launches, campaigns, and major content rollouts Links & Launch Support • Manage links across Amazon, LTK, and TikTok Shop • Flag broken or outdated links • Assist with merch drops, collections, and campaign launches • Ensure all links and content are aligned during launch windows IDEAL CANDIDATE • Has hands-on experience inside the influencer space • Exceptionally organized, proactive, and detail-oriented • Comfortable operating in a fast-moving, high-visibility environment • Balances creative instincts with strong operational execution • Polished, professional, and calm under pressure This is a confidential role. Applicants should be prepared to provide relevant experience supporting influencers or public figures and must be willing to sign a NDA. Apply tot his job