Performance Marketing Expert (Consultant) (Remote - Anywhere)
About Jobgether Jobgether is reinventing job search through AI-powered matching and meaningful introductions between companies and global talent. We help individuals find the most relevant remote jobs - and empower them to take control of their career journey. Role Overview We're looking for a Performance Marketing Expert (Consultant) with proven B2C growth experience to help us drive qualified traffic and user sign-ups at the best possible CAC-to-LTV ratio. The ideal candidate has at least 5 years of hands-on experience scaling consumer-facing products and knows how to achieve growth efficiently across multiple acquisition channels. Key Responsibilities • Audit and optimize existing B2C acquisition channels : Organic and Paid channels (Google Ads, Meta, YouTube, LinkedIn etc.). • Design and execute cost-efficient campaigns focused on reducing CAC while improving LTV. • Identify, test, and scale new consumer growth channels (TikTok, Reddit, YouTube influencers, newsletters, referral programs, etc.). • Implement A/B testing, conversion tracking, and retargeting strategies. • Collaborate with the content and product teams to improve conversion funnels and onboarding flows. • Develop clear reporting dashboards tracking CAC, LTV, ROI, conversion rate, retention, and traffic quality. • Provide weekly performance insights and actionable growth recommendations. Key Metrics / Success Indicators • Sustainable CAC/LTV ratio improvement. • Growth in user acquisition and activation. • Increase in free-to-premium conversion rate. • Positive ROI across paid and organic channels. Requirements • 5+ years of proven experience in B2C growth or performance marketing, ideally in a fast-scaling digital product or marketplace. • Deep knowledge of Google Ads, Meta Ads, TikTok Ads, and YouTube campaigns. • Experience with funnel optimization, A/B testing, and marketing analytics tools • Demonstrated ability to lower CAC while maintaining high retention and LTV. • Data-driven, autonomous, and highly execution-focused. Nice to Have • Background in HRTech, EdTech, or SaaS-to-consumer environments. • Experience leveraging AI or automation tools to scale growth. Benefits • Flexible, fully remote collaboration. • 2-3 month consultancy with potential for ongoing engagement. • Opportunity to define the B2C acquisition strategy of a fast-growing AI startup. #LI-CL1 Apply tot his job