Marketing Operation Manager; REMOTE OK San Mateo, CA

Position: Marketing Operation Manager (REMOTE OK) San Mateo, CA The mission of Arkose Labs is to create an online environment where all consumers are protected from online spam and abuse. Arkose Labs is recognized for its leadership in bot detection and mitigation, and offers unique warranties for credential stuffing and SMS toll fraud. Headquartered in San Mateo, CA, with team members worldwide. Arkose Labs protects enterprises from cybercrime and abuse. Position Summary Arkose Labs is looking for a seasoned expert of Marketing Operations and Data who will manage Marketing Automation/Operations and Email Marketing functions. Through well-orchestrated campaigns, you will optimize leads quality and awareness of the Arkose Labs brand and elevate buyers’ experiences in our key market segments. You will be responsible for meeting the quarterly pipeline targets for all regions along with other marketing teams. You will report directly to the Sales Operations Manager to align the marketing automation and operations plan with the entire company plan, and implement best practices in campaigns. You will collaborate closely with the ABX, web, product marketing, content marketing, global events, and digital marketing teams. Responsibilities • Hands-on own and drive the data related tasks - data dashboards, reports, KPIs, integrations, hygiene, tracking validation, operations, meetings (agencies and internal teams including marketing/sales teams) and projects strategizing to delivery. • Configure and manage marketing tech stack including Marketo, Gong, Monday, seamless.ai , outreach, zoominfo, salesforce, leandata, full circle insights and their integration etc. • Own data hygiene, normalization and standardization in all the data platforms through validation, form restrictions. • Manage the data and flows in Salesforce Create and manage leads, contacts and accounts as needed. • Integrate and use Google Data Studio, and Tableau or Power BI with marketing vendors/platforms like Google/Linkedin. Create dashboards and reports using these systems. • Create ad-hoc reports to provide quick insights/clarifications quickly on demand using Salesforce, Marketo, data studio, google analytics and other platforms. Share insights and drive optimization efforts cross-functionally. • Verify/use/integrate data from and in the original source like Google Ad, Linkedin Ads, other platforms. Google Tag Manager is a plus. • Enrich and/or extract data manually and through integration. Upload enriched and raw data in the systems manually and through integrations. • Understand and help optimize lead life cycle and funnel. • Monitor and optimize lead quality by maintaining/improving the integrations of lead handling and enrichment tools • Provide regular insights and reporting to prove efficiency of the marketing operations and to help other marketing teams focus in the right areas based on the data in order to make a positive pipeline impact. • Track campaign performance metrics from the first touch to revenue generation closely. Understand and follow UTM parameters and related industry standards as it relates to paid marketing. • Build scalable and best-practice structures that reduce maintenance requirements in the long term while satisfying short term needs. • Participate in and contribute to the company and department roadmap and execution planning. Communicate the plan effectively with key stakeholders, including the sales, marketing, product, and customer success leadership teams. • Partner closely with the demand gen, ABX, digital, content, web, creative teams Requirements You must have: • At least 5 years of marketing operations and data operations related experience in marketing for B2B SaaS companies using major data platforms. Experience in cybersecurity or fraud prevention space is a strong plus. • Highly experienced in interpreting marketing analytics and KPIs. • Experience in Tableau or Power BI, Salesforce, Google Data Studio, Google Analytics and other tools to excel at your responsibilities is a must. • Google Tag Manager, Outreach, Lean Data, Bright TALK, Zoom Info, and/or attribution tools (Full Circle Insights or Bizible) or equivalent experience. • Excellent written and verbal communication skills, as well as analytical and problem-solving skills. • A growth mindset, and be willing to experiment and improve. Comfortable in a high pace environment. You must be: • Driven to work in a fast-moving, high-growth company, to own and design programs, and to make a meaningful impact on the success of the business. • Able to travel occasionally to support corporate events. • Keeping up to date on the latest digital marketing trends. Why Arkose Labs? At Arkose Labs, our technology-driven approach enables us to make a substantial impact in the industry, supported by a robust customer base consisting of global enterprise giants such as Microsoft and Roblox. We’re a collaborative ecosystem where you will actively partner with these influential brands, tackling the most demanding technical challenges to safeguard hundreds of millions of users across the globe. Why do top tech… Apply tot his job