Marketing Content Strategist (Remote in US)
About the position Gainwell is seeking a Content Strategist to develop and manage marketing content that supports our market awareness, thought leadership, and social media initiatives. This role will focus on creating compelling, high-quality content that aligns with Gainwell's brand voice and resonates with key decision-makers, including Medicaid directors, state legislative leaders, and CIOs. The ideal candidate has content strategy experience, strong writing skills, experience in B2B or B2G content creation, and the ability to collaborate with designers and marketers to develop engaging materials. Responsibilities • Manage the overall editorial plan and calendar • Manage social media plan and calendar • Develop market-informed key themes • Manage content publishing, distribution, and ensure that content is updated and fresh • In collaboration with our account-based marketing team, develop content for demand generation campaigns, including anchor assets, email copy, landing pages, and digital ad messaging • In collaboration with the product marketing team, develop e-books, infographics, blog posts, case studies, and short form white papers to support Gainwell market awareness and thought leadership initiatives • Ensure content aligns with Gainwell's brand voice, messaging, and visual identity • Collaborate with designers to ensure written content and visual assets work together seamlessly • Apply SEO best practices to digital content to improve visibility and engagement • Work with marketing and sales teams to tailor content for different audience segments • Assist in editing and refining existing marketing content to enhance clarity and effectiveness • Support internal communications and corporate messaging as needed Requirements • 5-7 years of experience in content writing, copywriting, or marketing content creation and management • Strong writing and editing skills, with experience in healthcare B2B or B2G marketing • Ability to translate technical or complex solutions into clear, compelling content • Experience collaborating with graphic designers, campaign managers, and sales teams • Experience with social media and search engine marketing • Familiarity with SEO best practices, marketing automation platforms (Marketo, HubSpot), and content management systems (CMS) is a plus Benefits • Health (medical, dental, vision) benefits start on day 1 of employment • Company match 401K and other benefits available within months of starting • Flexible vacation policy after ninety (90) calendar days of employment • Company provided computer for work use Apply tot his job