Kforce has a client in Redmond, WA that is seeking a Web & Marketing Analyst to join their Web Experience team. The Web & Marketing Analyst will own a range of measurement, reporting, and investigation workflows.
Core Responsibilities:
• Evaluate the impact of web projects (cross-team initiatives)-both proactively and in response to stakeholder requests
• Run and evaluate web experiments using tools like Ninetailed and internal frameworks
• Use our behavioral analytics tool, FullStory, to assess the impact of web design on engagement and usability; Track user journeys and funnels
• Use FullStory and PowerBI to answer ad-hoc questions about user behavior, funnel performance, and marketing program impact
• Produce monthly reporting on web engagement, including session patterns, behavioral insights, and page-level trends
• Collaborate with product mangers and marketers to clarify vague or exploratory analytics questions and translate them into structured analyses
• Execute page-level and flow-level investigations to identify issues or opportunities across purchase and conversion paths
• Work with Marketing Operations to analyze sales funnels from web lead sources* 5-7+ years experience in web analytics and/or marketing analytics
• Experience with Google Analytics (or similar web analytics platforms) for tracking, reporting, and interpreting user behavior and performance metrics
• Ability to take ambiguous or loosely framed questions and refine them into structured analytical approaches
• Advanced Excel skills, including pivot tables, VLOOKUP/XLOOKUP, and data manipulation for analysis
• Experience supporting marketing teams, growth teams, or web teams in understanding performance
• Proficiency in A/B testing methodologies-including experiment design, implementation, and results interpretation-with a strong understanding of statistical concepts such as power, significance, and confidence intervals
• Strong communication skills, especially the ability to distill findings into clear, actionable recommendations
• Comfort context-switching across multiple stakeholders and incoming requests
• Ability to work independently and manage one's time
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Apply Now