Sparo is a fast-growing, performance-driven marketing agency based in Miami. They are seeking a Social Media Marketing Specialist to manage social media for multiple client accounts, create and execute content, engage with communities, and collaborate with internal teams.
Responsibilities
- Plan, create, and execute high-quality social media content aligned with brand voice, client goals, and Sparo standards
- Write strong, on-brand copy for posts, reels, stories, and campaigns
- Create and edit short-form video content for TikTok, Instagram Reels, YouTube Shorts, and other platforms
- Design simple graphics and visual assets using Canva or similar tools
- Build and manage editorial calendars, ensuring content is delivered on time and at a high level
- Participate in and contribute to on-site content shoots, including capturing behind-the-scenes footage
- Support the development and execution of social media strategies across 4–6 client accounts
- Track trends, platform updates, and cultural moments—and apply them thoughtfully to client content
- Analyze performance metrics and provide insights to improve content, engagement, and results
- Manage community engagement across social platforms (comments, DMs, interactions) in a timely, brand-appropriate way
- Assist with identifying, coordinating, and managing influencer partnerships and deliverables
- Collaborate closely with account managers, creatives, and the broader social team
- Manage tasks, deadlines, and priorities independently
- Support and help mentor social media interns
- Participate in internal strategy sessions and client meetings as needed
Skills
- 1–3 years of professional experience in social media marketing, content creation, or digital marketing
- Prior agency experience (full-time or internship) strongly preferred
- Bachelor's degree in Marketing, Communications, Digital Media, or related field—or equivalent experience
- Hands-on experience creating short-form video content for brands (not just personal accounts)
- Strong working knowledge of Instagram, TikTok, Facebook, LinkedIn, YouTube, and Pinterest
- Experience using tools like Canva, CapCut, and basic video editing software
- Ability to leverage AI tools to streamline workflows (captions, calendars, briefs, etc.)
- Excellent writing, communication, and organizational skills
- Strong attention to detail and time management
- Comfortable working in a hybrid environment and managing multiple priorities independently
Benefits
- Hybrid work environment (on-site for ~3–4 client shoots per month)
- Monthly healthcare stipend
- Generous PTO policy
- Professional development and growth opportunities
- Supportive, high-performing team with room for advancement
Company Overview
This Is What Better Marketing Feels Like. It was founded in 2019, and is headquartered in Miami, Florida, USA, with a workforce of 2-10 employees. Its website is https://sparomarketing.com.
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