I’m launching a golf apparel brand and looking for a freelance social media manager to help build and grow our presence from the ground up.
This role is focused on creating a clean, consistent, and engaging brand presence—primarily on Instagram and TikTok—with the goal of building an audience and driving traffic to our website.
Scope of Work:
Manage and grow social media accounts (Instagram & TikTok)
Plan and execute a content strategy
Post consistently (3–5 times per week)
Assist with content ideas, captions, and brand voice
Light community engagement (comments, DMs if needed)
Content Approach:
Content will be a mix of founder-provided footage and direction from you
Looking for someone who can guide content creation and assist with editing where needed
What I’m looking for:
Experience with apparel, lifestyle, or sports brands
Strong understanding of Instagram and TikTok growth
Ability to create or direct simple, clean, engaging content
Good eye for branding and aesthetics
Understanding of what drives engagement and audience growth
Deliverables:
Monthly content plan
Consistent posting schedule
Captions and hashtags
Basic performance tracking (what’s working / what’s not)
Goals:
Grow audience and engagement
Build a strong brand presence
Drive traffic to the website
Style direction:
Clean, premium, modern aesthetic
Golf-inspired but not overly traditional
Mix of lifestyle, product, and subtle humor/personality
(I’ll share brand direction and references after hiring)
To apply, please include:
Examples of accounts you’ve managed
Links to social profiles or content you’ve created
Brief overview of your strategy for growing a new brand
What you would focus on in the first 30–60 days
If starting from zero, what 3 types of content would you focus on first and why?