The role:
As Senior Product Marketing Manager – Core ELA, you’ll lead the go-to-market (GTM) strategy, positioning, messaging, and cross-functional execution for Newsela’s Core ELA product portfolio. This is a critical role responsible for driving product adoption, supporting revenue growth, and representing the voice of the educator throughout the product lifecycle.
You will collaborate closely with Product, Sales, Content, and Marketing teams to craft compelling narratives around Newsela’s Core ELA offering, inform product development with market insights, and develop product messaging that reaches and resonates with educators, administrators, and decision-makers.
Why you’ll love this role:
- Lead Go-to-Market Strategy: Design and execute GTM plan for a new Core ELA product, ensuring alignment across Marketing, Product, and Sales.
- Positioning Messaging: Develop differentiated messaging and value propositions that resonate with district decision-makers, teachers, and curriculum leaders
- Sales Enablement: Create high-impact sales collateral, pitch decks, training materials, and objection-handling guides. Deliver product training to Sales and Customer Success teams.
- Customer Market Insight: Serve as the voice of the customer and competitive research. Translate insights into actionable recommendations for product development and marketing campaigns.
- Cross-Functional Collaboration: Partner with Product Managers to influence roadmap prioritization. Support product launch in partnership with the marketing team.
- Content Strategy Campaign Support: Collaborate with the Marketing team to drive awareness and lead generation through content development, email marketing, webinars, and events.
Why you’re a great fit:
- 5+ years of product marketing experience, preferably in EdTech, educational publishing, or SaaS.
- Deep familiarity with K-12 education landscape and adoption market.
- Experience with ELA curriculum and instructional challenges is a bonus.
- Proven track record of executing successful go-to-market strategies and product launches.
- Exceptional communication skills—both written and verbal.
- Experience creating sales tools and customer-facing content.
- Strong analytical skills with the ability to interpret market and customer data.
- Bachelor’s degree required; advanced degree (MBA or MA in Education/Marketing) a plus.
Base compensation: $115,000 - $130,000. Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience.
Originally posted on Himalayas
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