Story is hiring a senior marketing leader to own the brand’s presence and growth in Korea, one of our most important markets. This role leads local marketing initiatives end-to-end, partnering closely with global teams while operating with strong local autonomy.
As Story expands its focus toward AI-native infrastructure and applications, Korea remains a key market not only for developers and ecosystem partners, but also for end users and retail audiences. This role blends strategy and hands-on execution, with responsibility for driving awareness, engagement, and adoption across Korea through community programs, campaigns, and local activations.
Story is hiring a senior marketing leader to own the brand’s presence and growth in Korea, one of our most important markets. This role leads local marketing initiatives end-to-end, partnering closely with global teams while operating with strong local autonomy.
As Story expands its focus toward AI-native infrastructure and applications, Korea remains a key market not only for developers and ecosystem partners, but also for end users and retail audiences. This role blends strategy and hands-on execution, with responsibility for driving awareness, engagement, and adoption across Korea through community programs, campaigns, and local activations.
What You'll Do:
- Own and execute Korea’s marketing and community strategy aligned with Story’s global priorities, localizing campaigns for Korean culture, behavior, and market dynamics
- Lead the growth and stewardship of Story’s Korean community, balancing infrastructure credibility with accessible, end-user-facing education
- Plan and execute integrated marketing initiatives across community, campaigns, content, partnerships, social, and local channels
- Serve as the primary Korea marketing lead, working closely with global Marketing, Communications, and BD teams
- Lead local execution for major industry moments; for example, Korea Blockchain Week, Story-hosted events, meetups, and community activations
- Build and manage relationships with Korean KOLs, creators, and partners who can authentically amplify Story’s narrative across crypto, AI, and adjacent audiences
- Surface market insights, community sentiment, and adoption signals from Korea to inform global messaging, product decisions, and go-to-market strategy
- Track and report on performance across community growth, engagement, campaigns, and activations, sharing learnings with global leadership
Who You Are:
- 8 or more years of experience marketing to Korean audiences
- Experience in Web3, AI, fintech, or other technical product environments, with an understanding of crypto community dynamics
- Proven ability to localize global marketing strategy for the Korean market
- Strong execution experience across campaigns, events, partnerships, and community programs
- Native Korean speaker with strong English proficiency to collaborate with a global team
- Highly autonomous and comfortable owning a market end-to-end
- Analytical mindset with the ability to connect marketing initiatives to awareness, engagement, and adoption outcomes
Nice To Have:
- Experience marketing infrastructure, platforms, or developer-focused products
- Background in consumer or fintech products with strong end-user engagement
- Prior experience working closely with global communications or PR teams