Unlock Your Potential as a Senior Marketing Business Analyst in the Home Care Industry
Becton, Dickinson and Company (BD), one of the largest global medical technology companies, is seeking an experienced Senior Marketing Business Analyst to join its Home Care business unit. As a remote opportunity, this role offers the flexibility to work from anywhere while driving business growth and insights for the PureWick Direct-to-Consumer platform.
About BD and the Home Care Business
BD is on a mission to advance the world of health by delivering innovative medical technologies that improve people's lives. The Home Care business within BD is dedicated to providing clinically superior solutions for individuals with chronic bladder conditions, enabling them to live with normality and independence. By leveraging omni-channels and engaging with various stakeholders, the Home Care business drives awareness, conversion, and customer retention.
Key Responsibilities
- Drive Business Intelligence: Leverage owned and external data sources to create an enhanced reporting suite, enabling real-time marketing decisions and optimizations.
- Manage Reporting Needs: Oversee daily, short-term, and long-term reporting requirements using tools like PowerBI, Tableau, and Excel.
- Deliver KPIs and Insights: Develop and track key performance indicators to drive business strategy and measure performance.
- Automate and Refine Reporting: Create automated and ad-hoc business reports for the direct-to-consumer healthcare business, ensuring data accuracy and hygiene.
- Collaborate with Cross-Functional Teams: Work closely with BI, finance, and other teams to create analytics insights, drive decision-making, and uphold HIPAA compliance.
- Develop Business Cases: Build compelling business cases to support key initiatives and secure funding.
Essential Qualifications and Skills
To succeed in this role, you should possess:
- A minimum of a bachelor's degree; an MBA or equivalent experience is preferred.
- At least 5 years of experience in business analytics, reporting, and performance marketing.
- Proficiency in SQL, Snowflake, and best-in-class reporting tools like Tableau.
- Excellent analytical, problem-solving, and communication skills.
- Experience with web analytics tools, business analytics segmentation, and customer cohorts.
- A "daily measurement" mindset, with the ability to optimize key business metrics in real-time.
Preferred Qualifications and Skills
Additional assets that can enhance your candidacy include:
- Familiarity with SalesForce.com environments.
- Experience with marketing mix modeling, attribution modeling, and customer segmentation.
- Ability to manage multiple initiatives concurrently and prioritize tasks effectively.
What We Offer
As a BD associate, you can expect:
- A competitive salary range of $97,700 - $161,100 per annum.
- A comprehensive benefits package and rewards program.
- Opportunities for career growth and professional development.
- A culture that values diversity, inclusion, and collaboration.
- The flexibility to work remotely and be part of a global team.
Why Join BD?
At BD, you'll be part of a team that is passionate about advancing healthcare and making a positive impact on people's lives. Our culture encourages innovation, collaboration, and continuous learning. By joining our team, you'll have the opportunity to:
- Be part of a global medical technology company with a rich history and a strong presence in the industry.
- Work on challenging projects that drive business growth and improve patient outcomes.
- Develop your skills and expertise in a supportive and dynamic environment.
- Be part of a diverse and inclusive community that values different perspectives and experiences.
How to Apply
If you're a motivated and experienced Senior Marketing Business Analyst looking for a new challenge, we encourage you to apply for this exciting opportunity. Please submit your application through our website, and our recruitment team will be in touch to discuss your qualifications further.
BD is an Equal Opportunity/Affirmative Action Employer, committed to diversity and inclusion in the workplace. We look forward to hearing from you and exploring how you can contribute to our mission to advance the world of health.
Take the first step towards a rewarding new role. Apply now!
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