We are hiring an experienced freelancer to help integrate existing customer reviews into our website and optimize their placement for SEO, user experience, and conversions.
This role focuses on organizing and displaying real, pre-existing customer reviews from approved sources in a way that aligns with Google guidelines, improves trust, and supports organic rankings.
Scope of Work
Collect and organize existing customer reviews (Google, Yelp, internal testimonials, etc.)
Integrate reviews into WordPress website pages
Strategically place reviews on:
Service pages
Location pages
Homepage and landing pages
Format reviews for clarity, readability, and trust-building
Implement correct Review / LocalBusiness schema markup
Optimize on-page SEO elements (headings, placement, relevance to page content)
Improve internal linking using review content where appropriate
Enhance conversion rate through strategic placement of trust signals
Requirements
Strong experience with WordPress (Elementor or similar builders preferred)
Solid understanding of on-page SEO and local SEO
Experience with structured data (schema markup implementation)
Ability to organize content cleanly across multiple pages and templates
Strong attention to detail and compliance with Google guidelines
Important Guidelines
Only use real, existing customer reviews from approved sources
No rewriting, generating, or altering review content
No fake or misleading testimonials
All implementation must comply with Google policies and structured data guidelines
Preferred Experience
Local SEO for service-area businesses
Experience scaling review placement across multiple city/service pages
Familiarity with conversion-focused web design and UX optimization
Goal
Create a high-trust, SEO-optimized review system across the website using authentic customer feedback to improve rankings, increase credibility, and boost conversions.
To Apply
Please include:
Examples of websites where you’ve implemented review/testimonial sections
A brief explanation of your approach to review placement for SEO
Your experience with schema markup and local SEO strategies