Note: The job is a remote job and is open to candidates in USA. BGB Group is a healthcare communications agency that offers a wide range of services. They are seeking an experienced and visionary SVP, Engagement Strategy to lead the omnichannel and experience strategy for new business and growth-focused initiatives, collaborating closely with various teams to build compelling engagement narratives.
Responsibilities
• Lead the development of omnichannel and engagement strategies that anchor BGB’s pitch and new business narratives.
• Translate customer, data, and category insights into compelling, simplified engagement stories tailored to prospective client needs.
• Create experience frameworks, opportunity maps, and engagement roadmaps that elevate our pitch offerings and differentiate BGB in the market.
• Shape customer journeys, personas, and segmentation models for pitch work—bringing HCPs, patients, caregivers, and other stakeholders to life with clarity and impact.
• Integrate behavioral insights, data, and channel strategy into holistic experience design.
• Serve as a core engagement strategy presenter during pitches and workshops, articulating strategic choices with clarity and authority.
• Tell the engagement story in a way that is crisp, compelling, and tailored to prospective client challenges and opportunities.
• Partner closely with Creative Directors to ensure engagement strategies align seamlessly with creative concepts and storytelling.
• Work with analytics, media, medical strategy, and account teams to build integrated engagement narratives and omnichannel frameworks.
• Support pipeline planning and opportunity assessment with Business Development leadership.
• Stay ahead of healthcare, digital, and omnichannel experience trends to shape BGB’s new business strategy and capabilities.
• Bring innovative thinking to channel strategy, data-driven engagement, CRM/precision marketing, and emerging CX technologies.
• Mentor and guide the engagement strategy team, fostering excellence in experience design, omnichannel planning, and insight-driven strategic thinking.
• Develop and evolve BGB’s engagement strategy tools, frameworks, methodologies, and pitch processes.
• Contribute to expanding CX/engagement strategy capabilities across the agency.
• Play a pivotal role in RFP responses, pitch strategy, and new business planning.
• Help BGB evolve its positioning and capabilities in ways that support long-term agency growth.
Skills
• Bachelor’s degree required
• Proven ability to lead teams, mentor talent, and drive strategic excellence in fast-paced, high-stakes environments.
• Outstanding presentation, communication, and storytelling skills—especially within pitch and executive client settings.
• Deep understanding of omnichannel strategy, customer behavior, segmentation, journey mapping, and measurement.
• Strong grasp of healthcare ecosystems (HCP, patient, payer, caregiver) and the channel behaviors within each.
• Skilled in integrating insights, data, and technology into cohesive engagement plans.
• Comfortable navigating ambiguity, managing complexity, and driving clarity across cross-functional teams and client conversations.
• 15+ years of experience in customer engagement, omnichannel strategy, CX, or digital marketing, ideally within healthcare, pharma, or life sciences.
• Demonstrated experience developing engagement strategy for pitches or new business efforts is strongly preferred.
• Advanced degree preferred.
Company Overview
• BGB Group is a marketing company that specializes in scientific communications, strategic consulting, and promotional advertising services. It was founded in 2005, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is http://bgbgroup.com/.
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