Note: The job is a remote job and is open to candidates in USA. SkillHat is a global training institute providing expert training and coaching to help professionals launch careers in tech. They are seeking a dynamic and creative Social Media Marketer to drive organic lead generation and create engaging content while optimizing strategies based on data and feedback.
Responsibilities
• Develop and execute creative social media strategies across LinkedIn, Instagram, and our website.
• Create and manage content that drives engagement and generates at least 400 organic leads per month.
• Design and promote lead magnets (e.g., eBooks, guides) and collaborate with Sales Development Reps (SDRs) to optimise lead follow-up.
• Analyse data and feedback to refine social media campaigns and improve performance.
• Use tools like Zoho CRM and Zoho Social to manage and track interactions; recommend new tools that enhance productivity.
• Collaborate cross-functionally with marketing, content creators, and other departments to ensure cohesive brand messaging and strategy.
Skills
• Proven experience in social media marketing with a track record of driving organic growth.
• Strong understanding of LinkedIn and Instagram algorithms and platform best practices.
• Ability to create engaging content, including graphics, short videos, and written posts.
• Familiarity with CRM and social media management tools, particularly Zoho CRM and Zoho Social (or willingness to learn quickly).
Company Overview
• SkillHat is an e-learning platform that offers business analysis training and skill assessment services. It was founded in 2020, and is headquartered in Toronto, Ontario, CAN, with a workforce of 11-50 employees. Its website is https://skillhat.ca.
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