Note: The job is a remote job and is open to candidates in USA. The American Red Cross is seeking a highly motivated individual to join their Fundraising & Marketing Technology Group. In this role, you will be responsible for driving personalized experiences to enhance customer engagement and collaborate with cross-functional teams to develop and execute personalized content strategies using Adobe’s technology stack.
Responsibilities
• Collaborate with cross-functional teams, including marketing, design, analytics, and IT, to implement personalization goals and requirements
• Develop and execute personalized content strategies across Adobe's digital platforms
• Utilize Adobe Experience Cloud solutions, specifically Adobe Target, Analytics, and Data Collection (Launch) to implement and optimize personalized experiences
• Work with the user experience and testing & optimization team to plan and implement new user experiences
• Stay updated on industry trends, best practices, and emerging technologies in customer data management and marketing technology
Skills
• Bachelor's degree in computer science, Information Technology, marketing, digital media, or a related field
• 7+ years of experience working as a software developer, data engineer, or related role, focusing on marketing technology, personalization, and optimization
• 5+ years of experience working with Adobe Experience Cloud, specifically, Adobe Data Collection (Launch), Analytics, and Target. Experience with AEMaaCS, CJA, and RT-CDP a plus
• 3+ years of experience developing applications using JavaScript
• Excellent problem-solving skills, attention to detail, and the ability to work independently as well as part of a team
• Effective communication skills with the ability to explain technical concepts to non-technical stakeholders
• Proven track record of driving successful outcomes in optimizing customer journeys
• Knowledge and experience with conversion rate optimization
• Experience with agile methodology and project management tools is a plus
• Combination of candidate's education and general experience satisfies requirements so long as the total years equate to description's minimum education and general experience years combined (Management experience cannot be substituted)
Benefits
• Medical, Dental Vision plans
• Health Spending Accounts & Flexible Spending Accounts
• PTO: Starting at 19 days a year; based on type of job and tenure
• Holidays: 11 paid holidays comprised of six core holidays and five floating holidays
• 401K with up to 6% match
• Paid Family Leave
• Employee Assistance
• Disability and Insurance: Short + Long Term
• Service Awards and recognition
Company Overview
• American Red Cross is a humanitarian organization whose purpose is to meet the immediate disaster-caused needs of people and communities. It was founded in 1881, and is headquartered in Washington, District of Columbia, USA, with a workforce of 10001+ employees. Its website is http://redcross.org.