Job Description:
• Own Dandy’s content syndication and media buying strategy, identifying opportunities to scale pipeline through high-quality third-party vendors and distribution networks.
• Select, negotiate, and manage vendor relationships to achieve cost and volume targets
• Oversee end-to-end campaign execution, including vendor onboarding, content strategy, asset delivery, and performance reporting.
• Collaborate with Content & Creative teams to ensure assets are optimized for syndication and tailored to audience segments.
• Work closely with Marketing Operations to set up accurate lead flows, routing, and reporting — ensuring data cleanliness and attribution from vendor delivery through to pipeline.
• Develop and maintain clear campaign calendars, documentation, and processes, ensuring multiple programs are tracked and delivered on time.
• Partner with Sales and SDR teams to monitor lead quality and feedback loops, continuously optimizing targeting and vendor selection.
• Collaborate with the Field Marketing team to identify and activate new partnerships that amplify Dandy’s brand presence and fuel both awareness and demand generation goals
Requirements:
• 4–6+ years of experience in B2C Performance marketing or B2B demand generation, media buying, or performance marketing, with at least 2+ years managing direct media buys with publishers and/or content syndication
• Proven experience negotiating and managing vendor relationships with content syndication networks and publishers.
• Demonstrated ability to analyze performance data, manage budgets, and optimize for CPL, lead quality, and pipeline impact.
• Highly organized and process-driven, with a track record of managing multiple campaigns simultaneously and ensuring clean execution end-to-end.
• Performance marketing & analytical mindset. We are very data-driven!
• Experience in B2B or B2C high growth tech company
• Ability to problem solve autonomously and prioritize work based on a hypothesis driven approach centered around business value
• Overall track record of professional and academic success
Benefits:
• healthcare
• dental
• mental health support
• parental planning resources
• retirement savings options
• generous paid time off