Kantar is a leading company in media effectiveness and client service. The Associate role involves servicing media clients by developing quality work, efficient delivery, and strong relationships, while focusing on digital and multi-platform media campaigns.
Responsibilities
- Execute advertising campaign effectiveness research studies for some of Kantar’s top brand, agency and media platform clients
- Utilize various tools and partners to complete studies from start to finish
- Day to day tasks may include leading kick-off calls, study setup, survey design, data analysis, report writing and presentation of results
- Manage project timelines and quality, collaborating with client teams and across departments
- Lead meetings to scope and kick off new projects as well as to present data results to clients and their ad agencies
- Develop actionable media and creative recommendations for future ad campaigns based on measurement results
- Perform quality checks to ensure project accuracy and address issues proactively
- Continuously seek to improve skills through training and team support
- Build understanding of media capabilities and analytic methods
- Exhibit critical thinking, seek process improvements, and foster a positive, inclusive environment
Skills
- Bachelor's degree in market research/marketing or related social science and analytic disciplines
- Basic understanding of digital advertising principles and practices
- Strong process and time management skills; capable of prioritizing and delivering against multiple/competing deadlines
- Proficient computer skills in Microsoft office and Google Suite tools, and ability to master other needed business tools (e.g., data management / cross tab and other proprietary tools)
- Strong detail-orientation with ability to manage multiple work streams and collaborate cross-functionally
- Excellent communication skills (verbal and written) with ability to use logical reasoning and problem-solving
- Natural curiosity, a can-do attitude, driven and ability to take initiative
- 1+ years of professional market research experience preferred with exposure to quantitative methodologies
- 1+ years of experience in client facing roles and track record of success in client interactions
- Prior project management experience preferred
Benefits
- Medical plans with comprehensive, affordable coverage for a range of health services
- Health Savings Account/FSA
- Dental, Vision and benefits to cover unique healthcare needs
- Wellness Program
- 401k with match
- Tuition Reimbursement, Commuter benefits
- Unlimited PTO
Company Overview
Kantar is the data investment management division of WPP, is a global insight, information, and consultancy network. It was founded in 1992, and is headquartered in London, England, GBR, with a workforce of 10001+ employees. Its website is http://www.kantar.com.Company H1B Sponsorship
Kantar has a track record of offering H1B sponsorships, with 3 in 2025, 6 in 2024, 12 in 2023, 16 in 2022, 5 in 2021, 3 in 2020. Please note that this does not guarantee sponsorship for this specific role.
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