Job Description:
• Serve as the specialist for executing B2C digital touchpoints/audiences and marketing automation
• Provide thought leadership and digital best practices to the overall marketing team around campaign communications, audience targeting through digital channels.
• Manage daily operations of our primary Paid Digital Performance Agency.
• Serve as the digital liaison in campaign creative meetings, translating platform insights into actionable creative direction.
• Oversee hyperlocal marketing agencies, including campaign execution, budget tracking, and performance reporting.
• Onboard and test new agencies and support digital channel testing and new channel expansion strategy and deployment.
• Create and maintain GA4-based and campaign performance dashboards, assessing KPIs and ROI reports for leadership.
• Prepare campaign calendar, deployment, overviews and optimization/best practice summaries across Direct Mail, Email, and SMS/MMS.
• Manage paid media budgets, including PO creation, pacing, and in-platform budget tracking.
• Support CRM campaign operations including list management, deployment, and automation setup.
• Maintain marketing phone number assignments and update DNM/DNC files for print partners.
• Validate client incentive requests and returns via CRM and coordinate with fulfillment vendors and center staff.
• Work with copywriter and designer to develop and deploy manual email and SMS/MMS campaigns using approved assets and lists.
• Coordinate UAT testing, validate campaign accuracy, and resolve reporting inconsistencies.
• Collaborate with the digital team to manage URLs, QR codes, and landing page updates.
• Participate in roundtables and workshops to enhance customer experience touchpoints.
• Build, test, and deploy email marketing campaigns using ClickDimensions CRM.
• Responsible for optimizing the platform, creating and managing email campaigns, audience development and segmentation, customer journey design, and implementation.
• Own standard digital reporting, monitor website and digital channel performance, analyze trends – providing analytic reporting from digital channels with insights and recommendations to key internal stakeholders.
• Support paid media campaign execution, turning concept into an integrated digital marketing campaigns that meet business goals and objectives.
Requirements:
• Bachelor’s degree
• At least 2-years of Digital Marketing experience
• Proven experience supporting paid media and customer journey campaigns (Social, Display, Search, Email, SMS).
• Strong understanding of campaign creation and creative collaboration.
• Proficiency in GA4 and advanced Excel (pivot tables, modeling).
• Experience with CRM platforms, preferably Microsoft Dynamics and ClickDimensions.
• Excellent communication skills and ability to work cross-functionally.
• Detail-oriented, proactive, and a self-starter.
Benefits:
• Comprehensive Benefits Package
• Paid Holidays & PTO Policy
• 401k Matching Program
• Tuition Reimbursement
• Employee, Family & Friends Hearing Aid Discount Program
• Service Days & Diversity, Equity & Inclusion Initiatives