Deseret Digital Media is committed to delivering trusted journalism through KSL.com and KSL-TV. The KSL Digital Ad Trafficking Specialist is responsible for the execution of digital advertising campaigns, ensuring accuracy and adherence to technical specifications while managing client relationships and project timelines.
Responsibilities
- Independently communicate, schedule and launch digital advertising campaigns in timely and accurate manner using ad management software and workflows
- Learn and follow the specific procedures for campaign implementation using ad management systems
- Provide forecasting proactively and as requested to AE’s and stakeholders
- Correctly implement technical creative and campaign targeting details
- Carefully review creative submissions (jpg, gif, HTML5, JavaScript) and ensure that they adhere to technical specifications and ad policy
- Provide technical guidance to clients and vendors as needed without direction
- Implement marketplace products listings feeds for new clients and adjust existing client setups as requested using internally developed tools
- Troubleshoot marketplace product features and listings issues with sales and clients
- Autonomously manage projects as assigned
- Create custom tracking pixels for client implementation
- Generate client dashboards as needed
- Become a subject matter expert on assigned product platform, and work autonomously and independently to provide product improvement recommendations
- Attend stakeholder meetings as needed for training and product updates
- Manage advertising verifications (Screenshots, sales rep communication, calendar updates)
- Independently manage and be responsible for capturing business and system processes, design and improve future processes and present recommendations
- Independently manage error resolutions for positive outcomes for all stakeholders
- Independently manage off hour’s emergency resolutions
- Additional responsibilities as assigned
Skills
- Experience managing campaigns using any of the following: Google Ad Manager, Campaign Manager 360, Meta Ads Manager, Google Ads or other programmatic DSP's
- Experience entering data into software programs and performing tasks which require accuracy, efficiency, and technical skill
- Excellent client relationship & interpersonal skills
- Intermediate proficiency with Excel, Office, and/or CRM tool
- Familiar with computer coding language, specifically HTML, JavaScript
- Must be detailed oriented and have the ability to prioritize multiple tasks while following standard procedures
- Should be able to learn web based tools quickly and completely
- Familiar with advertising and digital media
- Must be a team player and able to collaborate well with others
- College or university degree with a focus in Marketing, Business Administration, or Sciences
Benefits
- Robust, affordable medical, dental and vision coverage with no wait period for enrollment
- Paid leave for new parents under our Medical Maternity and Parental Leave policies
- Opportunities to apply for tuition reimbursement
- Paid time off for vacation and sick leave in addition to paid company holidays
- 401(k) with Company match, fully vested from day one
- Paid time off for volunteering
- Employer-funded retirement account, fully vested from day one
- Employee Assistance Program (EAP) services
- Access to an entire team of free financial planners
- Matches on contributions to charitable organizations after one year of service
- Continuous growth and development opportunities
- Dynamic team culture that values teamwork, having fun, and collaboration
Company Overview
- Deseret Digital Media is a media and online services company. It was founded in 2009, and is headquartered in Salt Lake City, Utah, USA, with a workforce of 51-200 employees. Its website is http://www.deseretdigital.com.