Tennis DuJour is a growing luxury tennis lifestyle ecommerce brand offering curated apparel, accessories, gifts, and vintage finds for passionate tennis enthusiasts. We are a niche, premium brand focused on quality, storytelling, and elevated design.
We are seeking an experienced freelance Google Ads specialist to audit, optimize, and strategically scale our paid search efforts.
We are currently running:
Performance Max
Search campaigns
Before increasing budget, we want a strategic assessment of whether we should:
Stay the course
Pause one campaign
Restructure
Or build a new campaign framework
Phase 1: Audit & Strategic Direction (Initial Engagement)
Scope:
Full audit of Performance Max and Search campaigns
Assessment of campaign structure and bidding strategy
Evaluation of targeting and audience signals
Keyword performance analysis (identify what’s working and what’s wasteful)
Product-level performance review (which SKUs deserve more budget)
Creative/asset review (ad copy, graphics, extensions)
Clear recommendation: optimize, rebuild, or consolidate
Deliverable:
A concise action plan outlining:
What to keep
What to cut
What to rebuild
Expected performance impact
We are starting with a defined, focused scope and modest budget. If the audit and early optimizations demonstrate measurable improvement, we are open to a longer-term engagement.
We are looking for a strategic thinker who understands ecommerce unit economics — not just someone who adjusts bids.
Please include:
Ecommerce accounts you’ve improved
Your experience with Performance Max
How you approach underperforming campaigns
Your proposed fee for Phase 1