We are seeking a highly skilled SEO & Digital Marketing Specialist to join our team. This role requires a strong background in search engine optimization, digital advertising, and analytics to drive measurable results for our clients. The ideal candidate will have experience managing campaigns across multiple platforms, optimizing websites for organic growth, and delivering actionable insights through data analysis.
Key Responsibilities:
Develop and implement On-Page, Off-Page, and Technical SEO strategies to improve search engine rankings and organic traffic.
Conduct SEO keyword research to identify growth opportunities and create effective content strategies.
Manage and optimize Google Ads campaigns, ensuring high ROI and targeted lead generation.
Track, analyze, and report performance metrics using Google Analytics and other analytics tools.
Oversee PPC campaign setup and management, including bid adjustments, ad copy testing, and conversion tracking.
Utilize Google Tag Manager for event tracking, campaign tagging, and advanced analytics implementation.
Collaborate with cross-functional teams to align SEO and SEM strategies with broader marketing goals.
Required Skills:
On-Page SEO
Off-Page SEO
Technical SEO
SEO Keyword Research
Google Ads
Google Analytics
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Google Tag Manager
PPC Campaign Setup & Management
Preferred Qualifications:
2+ years of hands-on SEO and SEM experience.
Strong analytical and problem-solving skills.
Proven track record of managing successful digital campaigns.
Excellent communication and project management abilities.