Job Description:
• Conduct in-depth market analysis and research to identify market trends, customer needs, and competitive landscape
• Develop pricing strategies that maximize product profitability while remaining competitive in the market
• Create comprehensive go-to-market plans that outline product positioning, target audience, messaging, and distribution channels
• Monitor product performance throughout its lifecycle, analyzing key metrics
• Foster alignment between product, marketing, and revenue teams
• Collaborate with product managers, audience marketers, sales teams, and customer support
• Utilize project management skills to prioritize tasks, set timelines, and allocate resources effectively
• Make data-driven decisions based on market research, customer insights, and business goals
Requirements:
• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred)
• Minimum of 5 years of experience in product marketing, preferably in the consumer tech or healthcare sector
• Proven experience leading growth for consumer brands and digital products in global markets
• Deep understanding of diverse market dynamics and customer needs
• Strong analytical and strategic thinking skills
• Excellent communication and presentation skills
• Demonstrated leadership abilities
• Experience leading cross-functional teams
Benefits:
• comprehensive medical, vision, dental, and life insurance
• AD&D
• short-term and long-term disability insurance
• sleep care management
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• commuter benefits
• 401(k)
• Employee Stock Purchase Plan (ESPP)
• Employee Assistance Program (EAP)
• tuition assistance
• Flexible Time Off (FTO)
• 11 paid holidays plus 3 floating days
• 14 weeks of primary caregiver leave or two weeks of secondary caregiver leave