I’m leading a brand identity and digital presence project as Creative Director for a wellness-focused brand and am seeking a senior-level Brand Strategist for a short-term consult (1–2 hours) to pressure-test strategy before final presentation.
Scope of Work
• Review existing brand strategy and positioning
• Pressure-test value proposition and differentiation
• Identify any strategic gaps, contradictions, or areas to simplify
• Provide concise, actionable feedback from a senior brand lens
• Validate readiness for client-facing presentation
Ideal Background
• 5+ years of experience in brand strategy, brand consulting, or brand/marketing leadership
• Bachelor’s degree required (Marketing, Branding, Communications, Business, or related field) Master’s degree (MBA, MS, MA) preferred but not required
MUST HAVE Prior experience at:
• A branding, marketing, or creative agency and/or
• In-house brand, marketing, or product marketing teams
• Strong understanding of brand positioning, messaging frameworks, and customer journey
Industry Experience (Strongly Preferred)
• Wellness, fitness, beauty, lifestyle, or health-adjacent brands
• Experience working with:
• Influencer-led brands and/or
• Corporate or venture-backed consumer brands