Director, Strategic Programs & Content Systems

Director, Strategic Programs & Content Systems (AI-Enabled Publishing & Platform Transformation) About the Role We're building the next-generation clinical intelligence platform for prescribers - one that combines rigorous drug data, real-time evidence updates, and AI-powered synthesis into a seamless, trustworthy experience. We are seeking a senior leader to transform how our clinical content is created, structured, governed, and delivered. This role sits at the intersection of editorial strategy, AI workflow design, program management, and platform operations. You will modernize our existing news and drug information systems, implement scalable AI-enabled workflows, and lay the operational foundation for a full-fledged digital newsroom. This is a builder role for someone energized by systems transformation, not incremental editing. This position may begin as a contractor engagement with a pathway to full-time leadership. What You'll Lead 1. Transform the Clinical Newsfeed into a Modern Publishing Engine We currently publish 10+ news items per weekday, largely AI-assisted summaries of new studies. The next phase requires moving from output volume to editorial intelligence and audience growth. You will: • Redesign workflows to elevate quality, consistency, and journalistic rigor • Introduce stronger headline strategy, embargo planning, and differentiated formats (polls, quizzes, expert columns) • Establish audience-first prioritization and performance metrics • Optimize newsletter, push, and social distribution • Implement early SEO and discoverability foundations • Define how human editors and AI collaborate at scale Long-term, you will help architect a structured, searchable content library that feeds AI models - enabling dynamic topic hubs (e.g., "statin side effects") that surface: • Individual study summaries • Linked primary sources • AI-assisted state-of-the-evidence overviews • Human editorial synthesis 2. Rebuild Drug Information Operations for the AI Era Our Drug Info and Drug Interactions team currently operates like expert librarians - ensuring precision and completeness across thousands of micro-updates. We're ready to evolve this into a publication-oriented, metrics-driven model. You will: • Redesign workflows from maintenance-based to impact-based • Introduce per-page productivity metrics and output tracking • Shift prioritization toward user and business value • Establish clearer monograph dating and transparency standards • Develop structured content architecture aligned with AI ingestion • Modernize documentation, governance, and change management processes This is operational transformation at scale. 3. Stand Up a Digital Newsroom for Prescribers We are building a trusted, data-aligned newsroom that integrates seamlessly with our clinical databases. The newsroom will include: • Drug news and regulatory updates • Guideline changes • Evidence-based lifestyle insights • Expert columns • Data visualizations • Interactive formats (polls, quizzes) You will: • Help define newsroom org structure and operating model • Collaborate with Product to implement a headless CMS (likely Sanity) • Ensure content is structured as data, not static pages • Align editorial output with database integrity and trust standards • Develop hiring roadmap (targeting Q4 scale-up) • Establish metrics for engagement, growth, and subscriber acquisition What Makes This Role Unique This is not a traditional editorial leadership role. It is: • Systems design • AI workflow implementation • Content-as-data architecture • Operational rigor at scale • Audience growth experimentation • Change management across teams You'll operate similarly to an early-stage GoodRx Health environment - building structure, testing what works, and scaling what resonates. What You Bring • 10+ years in digital health, publishing, or clinical content operations • Director-level experience building systems, not just managing output • Strong program management foundation (PMP a plus) • Experience implementing AI into content workflows • Familiarity with headless CMS and content-as-data models • Ability to move between strategic vision and tactical execution • Experience scaling teams in startup or high-growth environments • Comfort operating in ambiguity while setting structure Bonus: • Healthcare, life sciences, or public health background • Experience working with prescriber audiences • Exposure to SEO and newsletter growth strategy Timeline & Structure • Immediate focus: Newsfeed optimization and Drug Info operational redesign (urgent, beginning by April) • Near-term: CMS implementation partnership with Product • Q4: Newsroom hiring and scale-up Open to contractor-to-FTE pathway. Why This Matters Prescribers are overwhelmed with information but under-supported in synthesis. We believe the future lies in: • Structured clinical intelligence • AI + human editorial partnership • Transparent evidence tracking • Real-time, decision-shaping content This role will help define that future. Expected Compensation $212,000 - $360,000 The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans. Apply Now Apply Now