Digital Experience Specialist

Introduction

Bienvenido a Gallagher, líder mundial en seguros, gestión de riesgos y servicios de consultoría. Con un equipo en crecimiento de más de 50.000 profesionales en todo el mundo, empoderamos a empresas, comunidades e individuos para que prosperen. En Gallagher, puede desarrollar una carrera, ya sea en nuestra división de corretaje, nuestra división de consultoría de recursos humanos y beneficios o nuestro equipo corporativo. Experimente The Gallagher Way, una cultura impulsada por valores compartidos y una pasión colectiva por la excelencia. Únase a uno de nuestros equipos dinámicos, donde desempeñará un papel fundamental a la hora de dar forma al futuro de Gallagher y desbloquear oportunidades incomparables tanto para sus clientes como para usted.

 

Creemos que cada candidato aporta algo especial, ¡incluido usted! Por lo tanto, incluso si siente que está cerca pero no es exactamente compatible, le recomendamos que presente su solicitud.

Overview

As part of Gallagher's global digital experience team, the Digital Content Writer will help move our business forward by creating dynamic digital experiences that drive leads to Gallagher websites through compelling and optimised written content.

 

It’s an exciting time to be a part of our Corporate Digital Marketing team as we work to unify our global and regional business units. As the company navigates its digital transformation, the Digital Experience team will lead the Digital Marketing team on user-centric research, user experience, content strategy and SEO to improve digital customer experience on our digital marketing platforms.

 

How you'll make an impact

• Write and edit compelling content for digital properties, including new global and existing websites, using SEO best practices to engage audiences and drive leads.
• Initiate and plan content from conducting research, gathering information and developing content briefs with stakeholders to interviewing stakeholders and reviewing drafts with stakeholders to approve optimized content including prototypes of content in Figma.
• Work on day-to-day requests from stakeholders, such as reviewing, editing and optimizing new web content requests within Workfront.
• Ensure your conxtent uses the proper tone of voice and styles for each
• Understand the design and functionality behind the content with a focus on how to serve the audience and drive leads to deliver the right
• Assist with content audits on all Gallagher domains to measure content effectiveness, recommend changes, draft enhancements and discuss content opportunities with stakeholders.
• Use Google Analytics, search, business data, interviews and UX research data to improve and scale content across digital
• Work closely with the global web team, design, SEO, UX Research and Marketing leads across divisions and regions.
• Continually improve content processes and
• Stay informed on competitors and their differentiators globally.

About you

• Bachelor's Degree and/or minimum of 3 years of experience working with digital marketing teams and stakeholders.
• Must be fluent in English with exceptional written and oral skills and be able to meet with all levels of Sales and Marketing.
• Prior experience as content developer within B2B insurance and risk management highly
• Digital first expertise – developing content for global websites, from creating new content and writing for SEO to indicating topography styles and proofreading the site in preview environment for engagement and
• Skilled at collaborating with Digital teams and Marketing and Sales
• Tools and platforms our content team uses: Google Analytics, Figma, Smartsheets, Trello, Workfront with knowledge of: Marketing Cloud, com, Hotjar and Qualtrics.
• Ability to manage a multitude of projects at different phases with different global regions and follow-up with stakeholders to keep project moving
• Flexibility to meet with global stakeholders is important.
• Demonstrated experience in developing content leveraging data and business goals to drive engagement and conversion across many industries.

Gallagher is one of the largest insurance, risk management and consulting firms with over 56,000 employees globally. Headquartered in Rolling Meadows, IL, just outside Chicago. This role is fully remote, however as this is a global role, you will need to have the flexibility to adjust to meet with global stakeholders.

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