CRM & Lifecycle Specialist

About the position This position is ideal for someone who thrives in a hands-on environmentan Attentive power user who loves building high-performing SMS and email journeys, experimenting through testing, and driving measurable improvement across the customer lifecycle. This role will work out of our North Phoenix corporate support center and offers a hybrid schedule of three days in office and 2 days remote. What You'll Be Doing (These responsibilities must be able to be performed with or without reasonable accommodation) Responsibilities • Own execution of lifecycle marketing programs across email and SMS, including automated journeys and campaign sends • Build and manage lifecycle journeys including welcome, activation, frequency, upsell, retention, and win-back programs • Own lifecycle promotion execution including coupon execution, testing, and optimization • Manage SSCWs Attentive Wallet program, including offer deployment, optimization, and performance tracking • Partner with the Director of Digital & Lifecycle to continuously improve how offers and incentives drive customer acquisition, engagement, and retention • Execute campaigns supporting promotions, launches, and key business initiatives • Serve as SSCWs expert user of Attentive and daily operator of CRM platforms • Personally build campaigns, journeys, segments, and targeting logic (not agency-managed execution) • Own QA, scheduling, testing setup, and campaign deployment • Maintain strong platform organization, documentation, and campaign hygiene • Act as SSCWs internal subject matter expert on lifecycle platform capabilities and best practices • Closely monitor lifecycle campaign and journey performance including engagement, revenue, retention, and conversion • Identify performance trends and proactively recommend optimizations • Run A/B tests across messaging, timing, segmentation, and offers • Continuously improve personalization and targeting based on performance insights • Help improve lifecycle efficiency and customer value through ongoing optimization • Track coupon and wallet performance, identifying opportunities to improve redemption, frequency, and ROI • Act as the closest voice to lifecycle performance and customer engagement trends • Provide clear insights into what is working, what is not, and where opportunities exist • Make recommendations on messaging, targeting, and personalization improvements • Translate CRM data into actionable insights for the broader marketing team • Partner with Brand to ensure lifecycle messaging is on-brand and effective • Support major marketing initiatives through lifecycle campaign execution • Collaborate with Analytics on segmentation and performance insights • Partner with Brand and Creative to develop new lifecycle messaging and optimize existing communications based on customer behavior and campaign performance • Work with Paid Media to align acquisition and lifecycle journeys Requirements • 3+ years in lifecycle marketing, CRM or retention focused roles required • Hands-on Attentive experience required, executing campaigns in CRM platforms (Braze, Salesforce Marketing Cloud, HubSpot, Zoho, or Klaviyo a plus) • Demonstrated experience as a hands-on CRM operator, not just strategy or agency management • B2C experience strongly preferred • Strong understanding of lifecycle marketing best practices and customer engagement principles • Experience building and optimizing automated lifecycle journeys • Strong analytical mindset and comfort interpreting performance data • Experience running tests and improving marketing performance through iteration • Strong attention to detail and operational discipline • Highly organized and comfortable managing multiple campaigns simultaneously • Familiarity working with customer data platforms (CDPs) or audience data integrations is a strong plus, but not required Benefits • Medical / Dental / Vision coverage • STD, LTD and Life Insurance Options • 401(k) with company match • Free unlimited car washes • Paid vacation and sick time • Company holidays • Employee Assistance Program • Tuition reimbursement • Employee Referral Program Apply Now Apply Now