Brand Designer Needed for Trading Podcast & Financial Education Platform

Project Overview We are launching a new brand called Trading Straw, a platform focused on financial education, trading psychology, and community-driven philanthropy within the trading world. The core idea behind the name Trading Straw is simple: You can’t drink an entire glass in one gulp — you must sip knowledge slowly through a straw. The brand will be built around: • a trading podcast • educational content • community engagement • charitable initiatives funded by traders We are looking for a creative designer or branding studio to help us develop the visual identity and website design for this project. The goal is to create a modern, memorable brand that resonates with traders, investors, and financial audiences. Scope of Work The project includes two main deliverables: 1️⃣ Brand Identity & Logo Design 2️⃣ Website Design (landing page + structure) Part 1 — Logo & Brand Identity We need a professional logo and brand identity system for Trading Straw. The design should feel: • modern • intelligent • minimal • premium • fintech / trading oriented The logo should visually represent the concept of learning trading gradually. Possible conceptual directions: • a straw interacting with a price chart • a candle chart integrated into the straw • liquid flowing through a straw representing knowledge or market data • minimalist financial symbolism We are open to creative interpretations. Logo Deliverables • Primary logo • secondary logo variations • icon version (for social media profile images) • horizontal and vertical layouts Color schemes should work well in: • dark backgrounds • light backgrounds • social media environments Brand Style Guide We also need a simple brand identity kit, including: • typography recommendations • color palette • icon style • design guidelines This will be used for: • social media posts • podcast artwork • website branding • merchandise Part 2 — Website Design We are looking for a modern, high-impact website design that communicates the mission of Trading Straw. The website will serve as the home base for the community and podcast. This is primarily a design project, not necessarily development (unless you also offer development services). Website Goals The website should: • introduce the Trading Straw concept • promote the podcast • grow the community • eventually support donations or membership Website Pages We expect the designer to create mockups for the following pages: 1. Homepage Should include: • hero section with logo and message • explanation of the Trading Straw concept • podcast section • community section • mission / purpose 2. Podcast Page Showcase: • episodes • featured guests • audio/video integration 3. About Page Explain: • the mission • why Trading Straw exists • the philosophy behind learning trading slowly 4. Community Page Highlight: • traders participating in the initiative • community growth • future educational programs 5. Contact / Join Page Allow visitors to: • join mailing list • submit guest requests • contact the team Design Style Inspiration We want the site to feel similar to: • modern fintech brands • trading platforms • media podcasts Examples of style direction: • clean typography • dark theme option • minimalist design • strong hero graphics Think: • modern crypto platforms • trading education brands • tech startup websites Deliverables At the completion of the project we expect: Branding • Logo files (SVG, PNG, AI) • brand style guide • color palette • typography system Website • full website design mockups • desktop and mobile versions • UI components • Figma or Adobe XD files Preferred Skills Candidates should have experience with: • logo design • brand identity systems • UI / UX design • website design • fintech or financial brands Preferred tools: • Figma • Adobe Illustrator • Adobe XD • Webflow design experience (optional) Ideal Designer We are looking for someone who: • understands startup branding • can create a memorable logo • can design a website that feels modern and premium • has experience with finance or technology brands Bonus if you have experience with: • podcast branding • financial platforms • fintech startups Project Timeline Estimated timeline: 2–4 weeks Budget Open to proposals depending on experience. Estimated range: $500 – $3,000 When Applying Please include: • portfolio of logo design work • examples of website designs • experience with fintech brands (if applicable) • estimated timeline About the Brand Trading Straw is built around a simple philosophy: The best traders don’t rush knowledge — they sip it slowly through the straw. The brand will focus on: • trading education • trader psychology • community learning • giving back through charitable initiatives.