Esri is a leader in GIS technology, and they are seeking an Associate Product Marketing Manager to drive the marketing strategy for their developer technology products. The role involves developing marketing plans, executing on marketing activities, and collaborating with various teams to promote product awareness and adoption.
Responsibilities
- Help develop go-to-market strategies for Esri developer technology products
- Assist with the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally, including at events and/or tradeshows
- Understand user and buyer needs to create personas, positioning, and messaging
- Coordinate and assist with product launches, product releases, internal communications, and multi-channel enablement
- Partner with cross-functional teams throughout the product life cycle to communicate key product information as well as drive awareness and adoption of Esri technology
- Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources
- Provide insight into competitive capabilities
- Develop and monitor key performance indicators to measure product performance in market
Skills
- 1+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
- Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
- Strong interpersonal skills and thrives in a cross-functional team environment
- Experience with marketing technology and common marketing concepts
- Demonstrated project management and problem-solving skills with previous experience leading programs or highly visible projects
- Self-starter, detail and task-oriented; able to successfully manage multiple priorities with guidance from leadership
- Ability to travel 10-20% for strategic meetings, events and/or tradeshows
- Bachelor's degree in business, marketing, or related field
- Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S
- Experience with developer technology is preferred
- Experience or strong interest in learning in high-tech or geospatial industry
- Experience with marketing automation, analytics, advertising and targeting software
Benefits
- Medical
- Dental
- Vision
- Basic and supplemental life insurance for employees (and their families)
- 401(k) and profit-sharing programs
- Minimum accrual of 80 hours of vacation leave
- Twelve paid holidays throughout the calendar year
- Opportunities for personal and professional growth
Company Overview
Esri is a software company that devolops geographic information system software, location intelligence, and mapping. It was founded in 1969, and is headquartered in Redlands, California, USA, with a workforce of 5001-10000 employees. Its website is https://www.esri.com.
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