GovExec is seeking a Digital Marketing Associate to join their team. The role involves owning marketing programs, developing and executing digital tactics, and analyzing data-driven campaigns to enhance the brand's reach and effectiveness.
Responsibilities
- Own, develop and enhance sponsorship marketing campaigns to meet strategic client goals and assist in sales renewal opportunities. This will include email marketing campaigns, demand generation, website advertising, and more
- Develop engaging audience marketing campaigns to increase brand awareness and reach editorial audience goals
- Assist Digital Managers in developing and enhancing digital acceleration products to ensure client success and development of a profitable product
- Contribute to strategic projects to ultimately help achieve company and department goals
- Analyze campaign delivery status through campaign completion across the team. This will include analysis of organic growth tactics, their reliability of delivery and how we can improve or implement new tactics
- Employ email best practices for send times, subject lines, list segmentation, format and deliverability. Analyze open rates and click-through rates to shape email distribution strategy
- Perform other duties as assigned
Skills
- Bachelor's degree in a related field
- 6 months to 2 years of experience in a related role
- Strong written and verbal communication skills
- Strong organizational skills
- Flexibility and interest to learn new skills, technologies, and industry trends
- Initiative to drive new ideas forward in the marketing industry
- Familiar with Microsoft Suite, Adobe Suite, and Google Suite
- Experience with HTML, Sailthru, or email marketing is a plus
- Experience with social media is a plus
Benefits
- Medical, dental, and vision insurance plans
- 401(k) retirement plan with company match
- Open time off policy
- Twelve weeks paid parental leave
- Supportive, collaborative teams
- Unique opportunity to help government officials from a private sector company
- Expansive learning and development opportunities
Company Overview
GovExec mission is to inform and inspire government leaders and civil servants at all levels to achieve the goals of improving society. It was founded in 1969, and is headquartered in Washington, District of Columbia, USA, with a workforce of 51-200 employees. Its website is https://about.govexec.com/.
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