L'Oréal is a leading beauty company, and they are seeking an Assistant Manager for Social and Content to support and manage the Brand’s social platform activities. This role involves developing social media strategies, managing content calendars, and analyzing performance to maximize engagement across all channels.
Responsibilities
- Contribute to organic social media strategy across key platforms (Instagram, TikTok, YouTube), including narrative, content sourcing (UGC), and copywriting
- Manage social media content calendars, ensuring seamless cross-functional team alignment
- Keep brand social media guidelines up to date
- Monitor and adapt to platform algorithm changes, feature updates, and best practices
- Identify and test emerging platform opportunities
- Integrate influencer content into the social media strategy
- Proactively engage with brand-relevant cultural moments and topics daily
- Analyze organic content performance to extract data-driven insights, optimizing paid media strategies and ROI using Rival IQ and Dash Social
- Collaborate with country teams for global relevance and local resonance
- Partner with top markets to highlight online retailer opportunities on global channels
- Utilize Sprinklr for managing conversation routing rules and customer care across markets
Skills
- 1-3 years of related business experience
- Experience in Social, Content, Communications, or Marketing is highly desired (includes digital experience) and copy or any blog writing experience
- In depth knowledge of the ability to understand and create appeal for various consumer targets
- Social media insights
- Global initiatives and content needs
- Consumer point of view & insights/feedback
- Mac Proficiency
- Passion for haircare, social and creation
- Collaborative leadership skills
- Project Management Skills
- Quantitative data analysis skills
- Prioritization & Organization Skills
- Strong Interpersonal Skills (written and oral)
- Demonstrated L'Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
- Strong appreciation for our business / sensitivity to métier
- Must be professional and energetic with a positive attitude
- Platform Proficiency: RivalIQ, Sprinklr, Dash Social, Talkwalker, and Canva
- Intense Passion and Curiosity Around Makeup and Beauty
- Consumer habits, language, & engagement methodologies
- Content Production
- Social platforms (Instagram, TikTok) and best practices; ability to interpret social media insights
Benefits
- Medical
- Dental
- Vision
- 401K
- Pension Plan
- Flexible Time Off
- Paid Company Holidays
- Paid Vacation
- Vacation Buy Program
- Volunteer Time
- Summer Fridays & More!
- VIP Access to L’Oréal’s Internal Shop for Discounted Products
- Monthly Mobile Allowance
- Unlimited Access to E-learnings
- Lunch & Learn Sessions
- Mentorship Programs
- Employee Resource Groups
- Access to Mental Health & Wellness Programs
Company Overview
No.1 Beauty Group Worldwide. No.1 most innovative company in Europe (Fortune's ranking). It was founded in 1995, and is headquartered in Petaling Jaya, Selangor, MYS, with a workforce of 10001+ employees. Its website is https://www.loreal.com/en/malaysia/.Company H1B Sponsorship
L'Oréal has a track record of offering H1B sponsorships, with 2 in 2025, 1 in 2024, 6 in 2023, 1 in 2022, 3 in 2021, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.
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