NBCUniversal is one of the world's leading media and entertainment companies, creating and distributing world-class content. The Analyst, Digital Inventory Execution will be responsible for planning, yield management, and optimizing ad inventory across NBCUniversal's digital portfolio, working closely with the National Sales Planning team.
Responsibilities
- Forecasting and allocating Video and Display advertising inventory for NBCU/Versant Digital Portfolio across all platforms using several tools, including ad server forecasting (FreeWheel & Google Ad Manager) and internal forecasting tools
- Collaborate with National Sales Planners on inventory avails with final sign off on media plans, across various deal and targeting types, such as Demo Guaranteed, Advanced Audience, contextual and AI-driven targeting
- Review & approve insertion orders and modifications through order management system and effectively communicate any discrepancies or needed edits with Planning team
- Execute data-focused/audience-driven requests and support our Programmatic Guaranteed business
- Focus on understanding technology, ad servers, data & reporting tools/analytics needed for day-to-day tasks
- Responsible for keeping current processes documented and accurate
- Liaise with numerous internal departments such as: Planning, Sales, Operations, Distribution, Product Planning, Technology, Research, Data Insights and Marketing
- QA and maintain inventory tools and systems
- Assist management, colleagues and other teams with risk, inventory analysis, site pacing, and Ad Hoc reports as needed
- Work with Ops and Planning to optimize yield & provide input and solutions to address campaigns at risk
- Maintain forecasting and reporting tools to allow Sales & Planning to provide superior customer service
- Along with team and management, analyze and understand inventory levers and patterns to refine Excel-based methodologies for forecasting all types of ad inventory
Skills
- Bachelor's Degree or equivalent experience
- 1-year online media experience; including internship experience. Ad Operations/Inventory Management background strongly desired
- Proficiency with MS Excel (including pivot tables – role is Excel heavy)
- Strong work ethic
- Ability to learn quickly and work independently
- Extensive problem-solving skills; strong analytical approach and mindset
- Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines
- Detail-oriented and organized
- Self-motivated and resourceful
- Ability to effectively communicate and interact with all levels in the organization, both written and verbally
- Attraction & quick adaptation to ever-changing digital landscape
- Knowledge of financial and operational principles specifically related to digital ad sales
- Knowledge of ad-serving systems (Google Ad Manager, Freewheel, Operative One or other OMS)
- Proficiency in MS Word, Outlook and PowerPoint
- Knowledge of the digital media business, especially video advertising
- Fluency in the language of digital media and online measurement: impressions, CTR, CPMs, eCPMs, uniques, page views, visits, demo comps, etc
- A strong ability to perform independently and proactively while working in a team environment
- Highly organized with strong attention to detail
- Strong interpersonal and communication skills/team oriented
- Strong computer skills, especially in Excel, Power Point, and Word
- Ad Serving software (Freewheel, GAM, Operative-1) and tracking knowledge a plus
- Strong analytical thinking paired with creative problem-solving abilities
- Embraces change and proven ability to thrive in a dynamic, fast evolving environment
- Passion for digital advertising; high energy and teamwork mentality a must
Benefits
- Medical, dental and vision insurance
- 401(k)
- Paid leave
- Tuition reimbursement
- A variety of other discounts and perks
Company Overview
NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast. It was founded in 1912, and is headquartered in New York, New York, USA, with a workforce of 10001+ employees. Its website is https://www.nbcuniversal.com/.
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