Client Marketing Manager

About the position Velosio is seeking a Client Marketing Manager to lead client marketing end-to-end in partnership with Client Account Managers and sales teams, with a focus on driving expansion through cross-sell and upselling initiatives in key strategic accounts. This role reports to the Director, Strategic Marketing and collaborates closely with the Global Demand Center (Shared Services and Marketing Tech & Ops) for execution and analytics. Location: Preference for hybrid in Atlanta, GA (2–3 days per week in office). Remote considered for the right candidate. Your day might look like: Account-Based Client Growth Develop and execute account-based marketing plans for key strategic accounts. Partner with Client Account Managers to identify whitespace and map buying centers. Design multi-threaded nurture programs tailored to client lifecycle and needs. Operationalize the Client Engagement Intelligence Loop to transform passive content consumption into real-time, high-intent sales signals, to fuel pipeline acceleration based on confirmed client interest. Campaign Development & Activation Translate client insights, as well as Microsoft’s complex incentives, product portfolio, and licensing and product documentation into clear business value through integrated campaigns across email, webinars, events, and content. Oversee on-boarding packages, client evidence creation, reputation management, and client appreciation. Collaborate with Shared Services for creative and event execution, and Tech & Ops for HubSpot build, QA, and data/reporting/optimization. Measure and optimize campaigns with A/B testing and conversion tracking. Measurement & Reporting Define KPIs for client programs including pipeline and bookings. Maintain dashboards and provide actionable insights to stakeholders. Refine audience segmentation and scoring with Marketing Ops. What you'll bring: Bachelor’s degree in Communications, Business, or Marketing preferred. 5+ years in client or ABM marketing within Microsoft ecosystem or B2B services. Strong campaign design, execution, and measurement experience. Hands-on HubSpot and CRM expertise preferred (segmentation, workflows, reporting). Proven ability to build relationships and influence across sales and marketing teams. Analytical mindset with dashboard/report creation and storytelling capabilities. Who we are: At Velosio, we focus on what matters most - our people. We are a values-driven organization committed to delivering an outstanding employee experience to all our team members. Velosio’s years of experience with business applications translate to a deep bench of tenured team members with competency across enterprise resource management (ERP), customer relationship management (CRM), and cloud services. We have earned recognition from Microsoft as a top 1% performing partner worldwide and an emerging NetSuite leader. We have strategic independent software vendor (ISV) partnerships and a portfolio of solution and service offerings to accelerate what’s next for business. Our mission is to enable clients to realize business value faster, simplify the process of deploying technology, acquire deeper data-driven insights, and explore ongoing innovation to drive business forward. We support the entire Microsoft Dynamics portfolio, Office 365 family and Azure services. Velosio is the only Microsoft Cloud Distributor that specializes in Dynamics 365 and is a prominent Microsoft Master VAR. Headquartered in Atlanta, Georgia, Velosio’s 400 employees serve over 4,000 clients. Beyond our expertise, as a Velosio team member, you can leverage the Velosio award winning culture - a network of top-notch peers, day-to-day flexibility, career development resources and the largest incentive opportunities in the industry. Some reasons you might like working with us: At Velosio, YOU MATTER. Due to our ongoing commitment to delivering an exemplary employee experience, Velosio has been recognized by Comparably in multiple categories – including Best Company Culture (2021-2024), Best Company Outlook (2022-2025), Best Company for Career Growth and Best Leadership Teams (2022-2025). Access the following link to see why: 100% of current Velosio team members feel the company is invested in their career growth 99% feel their manager cares about them as a person 99% look forward to interacting with their coworkers every day At Velosio, YOUR WELLNESS MATTERS. We know one size doesn't fit all, which is why we offer a comprehensive benefits package that allows our team members to create a personalized plan best suited for their unique needs, including: 3 Medical Insurance options with a company contribution to HSA 3 Dental Insurance options including adult orthodontics 3 Vision Insurance options Unlimited PTO (UPTO) Remote working environment 401k Match 50% of the first 6% StayWell Program – a cash reimbursement up to $600 a year toward Wellness EEO Statement: Velosio is proud to be an Equal Employment Opportunity and Affirmative Action employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you need assistance or accommodation with the application process due to a disability, you may contact us at [email protected] or you may call us at (888) 725-2555. Responsibilities • Develop and execute account-based marketing plans for key strategic accounts. • Partner with Client Account Managers to identify whitespace and map buying centers. • Design multi-threaded nurture programs tailored to client lifecycle and needs. • Operationalize the Client Engagement Intelligence Loop to transform passive content consumption into real-time, high-intent sales signals, to fuel pipeline acceleration based on confirmed client interest. • Translate client insights, as well as Microsoft’s complex incentives, product portfolio, and licensing and product documentation into clear business value through integrated campaigns across email, webinars, events, and content. • Oversee on-boarding packages, client evidence creation, reputation management, and client appreciation. • Collaborate with Shared Services for creative and event execution, and Tech & Ops for HubSpot build, QA, and data/reporting/optimization. • Measure and optimize campaigns with A/B testing and conversion tracking. • Define KPIs for client programs including pipeline and bookings. • Maintain dashboards and provide actionable insights to stakeholders. • Refine audience segmentation and scoring with Marketing Ops. Requirements • Bachelor’s degree in Communications, Business, or Marketing preferred. • 5+ years in client or ABM marketing within Microsoft ecosystem or B2B services. • Strong campaign design, execution, and measurement experience. • Proven ability to build relationships and influence across sales and marketing teams. • Analytical mindset with dashboard/report creation and storytelling capabilities. Nice-to-haves • Hands-on HubSpot and CRM expertise preferred (segmentation, workflows, reporting). Benefits • 3 Medical Insurance options with a company contribution to HSA • 3 Dental Insurance options including adult orthodontics • 3 Vision Insurance options • Unlimited PTO (UPTO) • Remote working environment • 401k Match 50% of the first 6% • StayWell Program – a cash reimbursement up to $600 a year toward Wellness Apply tot his job